The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Fri Dec 15, 2017
Author: Scott Hansen
Putting a product in a package and labeling it with company and product information used to be a routine, customary process of selling.
ProPack Packaging, based in St. Louis, has found another way in which packaging products can be a profit center for products and the dealerships in which they’re being sold across the country.
The new packaging is called Shrink Sleeves and it is designed to provide product information and advertising space around the entire product, providing better brand awareness and protection of both the packaging and the product it encases, according to Pro Pack Packaging President Michael Meuser.
Meuser says the new packaging was created because shoppers are looking for products that stand out. The 360-degree packaging has not been seen before in the RV industry. ProPack Packaging has two brands it sells and markets – the B.E.S.T. brand and the Kronen brand.
“We were seeing a change in the market. Our products are only available through a dealer network; thus, our dealers are looking for products that are unique to dealerships,” Meuser says. “This is providing dealers with a product that gives them a competitive advantage over what’s available in big-box stores. The B.E.S.T. brand has been around since the mid-1980s, so it’s been over 20 years without any significant change in branding. It was time to give it a fresh new look.”
Shrink Sleeves are starting to gain traction in many industries, as brand managers have recognized the seamless full body sleeves conform to the shape of the package, provide 360-degree graphics and can provide durability to both the product and the package.
The packaging can be seen on energy drinks, dairy products, fruit juices and cosmetics and have now entered ProPack's cleaning products. Meuser says the products that seem to best lend themselves to the packaging are trigger squeeze bottles.
“It takes a certain amount of expertise to do this type of packaging,” Meuser says. “Putting a label on a bottle is pretty straightforward in this day and age. But this type of packaging stands out on a shelf unlike anything else. It grabs consumers’ attention. It takes a great product and enhances it. We’ve found that the 32-ounce trigger spray bottles from the B.E.S.T. brand are great candidates for the shrink sleeve packaging.”
The more-than-double display space on the product as a result of 360-degree graphics also allows the company to display product information in both English and French for its Canadian market, a growing segment of the dealer network for ProPack Packaging.
When ProPack wanted to put bilingual directions on packages with the previous packaging options, Meuser says everything would need to get smaller so double the text could be squeezed into the space. The shrink sleeve allows both languages to be prominent.
“It’s particularly important for us because we wanted to make sure it was bilingual for the Canadian market,” Meuser says. “They’re very important to us and a strong and loyal market. Now, every product coming out of our facility is bilingual, which is a benefit to our customers and distributors, because they don’t have to stock two different skews, one for Canadian and one for the U.S. dealers. It keeps warehouse costs down and things of that nature.”
The new packaging provides several advantages over traditional packaging, including:
• The larger display area. Companies will no longer be limited to using only the flat surfaces of the container, but can cover the contoured areas of the product with eye-catching graphics.
• Shrink sleeve packaging is reverse-printed, so branding is always protected from other elements. Packages are designed to be fade resistant and protected from scuffing and shipping damage.
• With the addition of perforation, shrink sleeves are designed to provide consumers with confidence there has been no tampering with products.
Even with all the advantages, Meuser says not all products lend themselves well to the new packaging. Some products are still better suited to traditional labels. Those include large gallon jugs and plastic F-Style bottles that have handles sticking up at the top at an angle. Some of these are included in ProPack Packaging’s other brand, Kronen.
Kronen also has undergone a packaging shift for the 2018 year to keep things fresh and new, but it will not include the shrink sleeve packaging, because the products don’t lend themselves as well to that type of packaging, Meuser says.
Meuser says that he expects this packaging, while still new to the RV industry, to become more popular in the industry, as companies, especially smaller companies with room to maneuver, will look at the packaging as a way to increase awareness of their products’ and the profits that come with it.
“Small companies are innovators. We want to be that type of innovative company to our customers,” Meuser says. “Other companies copy innovative things you see all over the RV industry. There are several large companies that do a little bit of everything. They see what sells in the marketplace and copy that product, use the strength of their brand to start offering these innovative solutions. Our mission is to remain competitive and innovative and continue to be the No. 1 product that’s chosen off the shelves.”
To contact ProPack Packaging about the new shrink sleeves, visit www.propackpackaging.com, email firstname.lastname@example.org or call 314-571-7577.