The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Tue Dec 19, 2017
Goshen, Ind. – Surveyor, a division of Forest River, Inc., has released a marketing video meant to highlight the company’s focus on its construction, innovative features and the drive to keep its dealer personnel and customers informed.
“The lightweight travel trailer market is saturated with a lot of similar product—similar in looks, features and marketing,” Surveyor Regional Sales Manager Ben Holdread says. “As consumers ourselves, we’re passionate about helping customers understand the features and benefits of our product and the importance behind them. This is the driving force behind our product video series and new marketing campaign. Our team is focused—not only on getting this information in the hands of our dealer sales personnel and future customers, but in a way that’s fresh, exciting and most importantly informative.”
With this new marketing initiative, the Surveyor sales team aims to demonstrate its commitment to communicate with dealers and consumers, listen to feedback and ideas and develop a product that aims to excite and attract buyers of all demographics.
The video was produced in partnership with Vala Media, a creative and digital marketing agency located in Elkhart, Indiana.
To watch the video, click here, which will take you to the RV News Video Library.