Tue Dec 19, 2017
Author: Scott Hansen
Day Bros RV Sales began as a dealership in 1995 that sold used cars it purchased from auctions. After Owner Kenny Day’s father purchased American Eagle in 2001, the dealership began purchasing used motorhomes and selling them on eBay.
After a few more years, Day realized there was plenty of money to be made being a full-service RV dealership. After the dealership started selling and servicing new motorhomes for its customers, the business continued to grow.
Its London, Kentucky location has more than 300 RVs on its lot and 46 employees, but then the Day Bros officials realized they had outgrown their facility.
The company purchased the former Alliance Coach location in Lake Park, Georgia, a location near the border of Florida, nearly 550 miles away from its central Kentucky headquarters.
Day Bros Director of Marketing LeeAnn Cain says the company had been looking at expanding to another region of the country to attract a wider range of RVers.
“We are rapidly growing, and we have shown some of the highest growth for the past couple of years in Kentucky,” Cain says. “Now, we are looking to expand to other regions of the U.S. Once you get into Georgia, you get into the southern regions, and get more customers. We’re also able to tap into the Florida market.”
The new facility in Lake Park is a 21,000 square-foot facility with more than 100 RVs able to be stored on its lot. Inventory is still being moved to the location, Cain says, but the facility is already in operation. The dealership will be selling many of the same brands it sells at its Kentucky location, with the addition of the Monaco Coach from REV Group and the Forest River Grey Wolf lines. The location also comes with a service center, expanding the area the dealership can service RVs.
Cain says the new location will employ another 30 people and will generate more exposure for the company in the southern RV markets.
“Expansion always generates more brand awareness,” she says. “We don’t just serve Kentucky. We’ve had people come out of California, New Jersey and other places. The more locations we have, the easier it will be to expand our sales. Human beings tend to go with the more convenient option. If you have the means to expand, you have the ability to create better options for customers to flock to.”
To visit the dealership website in London, Kentucky, go to www/daybrosrvsales.com. To visit the newly launched website for the Lake Park location, go to www.daybrosrvofga.com.