RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Lance Launches On-Line Private Print Store for Dealers

Fri Jan 5, 2018

151516746969052.pngLance Camper Mfg. Corp., of Lancaster, California, has unveiled a new online print store in conjunction with the launch of their 2018 Point of Purchase Kit going to all dealers this month.

“The Lance Private Print Store is an on-line store where our dealers can go to review and purchase merchandising materials to assist in the promotion of Lance products at the retail (or what we call) “Tier 3” level- with national promotions being Tier 1 and regional promotion Tier 2,” says Bob Rogers, director of marketing at Lance. “Not only does the store provide an easy to use source for all marketing print needs; it provides a consistent look, feel and message which is critical to maximizing our branding efforts.”

The Private Print Store include all the elements of the Lance supplied POP kit: Floor-Plan posters, Showroom Brand posters, Unit ID signs, Construction posters, Why Buy posters & Four Seasons hang tags as well as other merchandising tools including inventory boards, side walk signs, brand banners and branded business cards.

Dealers can access the print store through the marketing section on Lance Dealer Portal (LDN), which is the primary communication tool between Lance and their dealer partners.