Mon Jan 8, 2018
Bob Phibbs, the Retail Doctor, Christine Harrington and Richard Flint will headline the PRO Education Seminars at the NTP-STAG Expo in Grapevine, Texas, Jan. 22 and 23.
The live and on-line courses focusing on business development topics, and aimed at broadening the appreciation and understanding of retailing while running successful store operations, have been a staple curriculum component at NTP-STAG’s Expo for the past eight years. NTP-STAG offers a certification program for individuals that successfully complete the courses and provides a scholarship to RV University for RV professionals who learn and maintain PRO certification.
“Each year we bring in qualified subject matter experts to develop and teach our courses. We focus on our industry as well as the larger business landscape to provide our attendees with a wide variety of topics and perspectives which we believe enrich the overall learning experience,” says John Spaulding, director of communication and events for NTP-STAG. “This year is no different and we are very excited about our 2018 lineup of speakers and topics.”
Bob Phibbs, the Retail Doctor, is a featured lecturer for the 2018 PRO Seminar series at RV University. Phibbs was named one of the top retail influencers of 2016. Phibbs is also an American Express merchant advisor, IBM retail futurist and RetailWire BrainTrust partner. He has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, the New York Times and the Wall Street Journal. His seminar, “Retail Strategies: How To Be Better At Retail Sales,”addresses key planning, selling and customer engagement tactics to improve store performance. Phinnd delivers a “how-to” model to attract more shoppers and more high-value customers, while emphasizing the importance of committing to the strategy with shoppers.
Christine Harrington will help demystify Omni-channel marketing, while illustrating the importance of developing a consistent customer experience across the many different platforms consumers use for obtaining information and making purchases. Her presentations will link the online and in-store experience while sharing the buyer behaviors that require a more holistic view of “shopping.” Christine’s 40 years of sales experience provides street-smart insights and practical application of the tools people and businesses need to deploy to capture customer information on where and how they shop.
Richard Flint, a globally recognized motivational speaker and business coach, will address the importance of customer care in developing loyalty. In his presentation, “When You Care, They Know!”, Richard will give his audience the seven secret reasons customers don’t come back, eight principles that ensure positive customer experiences and 10 things retailers must do to show your customers you want their business. Through his 30-plus years as a trainer, he speaks with confidence and the knowledge that when customers don’t feel appreciated, they will take their business elsewhere. His course will help steer even the most seasoned professional down a more enlightened path of understanding customer loyalty.
PRO is funded through generous supplier sponsorships and contributions.
“We are lucky to have businesses and business leaders in our market that view the value of education and training the same way we do,” saysSpaulding. The list of 2018 PRO sponsors include Coleman, Southwire Company, Westland Sales, Winegard, Airxcel, AP Products, Inc., Dicor, Dometic-Atwood, Adco Products, Arterra Distribution Inc., Barker Mfg., Dura Faucet, Go Power Carmanah, Icon Technologies, King, National Quality Products LLC.
In addition to the PRO education series, RV University, sponsored by Valterra, will host 33 product training seminars. These classes are presented by suppliers and cover a wide range of technical, sales, merchandising and new products topics. NTP-STAG’s product training at RV University runs concurrently with PRO allowing attendees to customize and build their training agenda around their specific needs.
“It is not uncommon to see customers send multiple employees through the training,” Spaulding says. “They will typically coordinate efforts to get a broad mix of courses taken during the day so they can share what they learned when they get back to the dealership after the show. Taking the lessons learned and putting them to work in their businesses is exactly the purpose of RV University and the outcome we hope for,” he adds.