RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Dealers can get going with Go RVing Tie-In Program

Fri Jan 12, 2018

151577225837546.pngThe 2018 Go RVing Dealer Tie-In Program gives dealers the power to leverage a national advertising and promotion campaign at the local level, according to a press release from one of the national sponsors, the Recreational Vehicle Dealers Association.

“In addition to dealers gaining access to online consumer leads, there are brand new Go RVing posters included as part of the 2018 tie-in program,” says RVDA President Phil Ingrassia. “The image library also provides a quick, convenient source of top-quality visuals and logos that can be used in in direct mail, online marketing, and other promotional materials.”

Purchase rates for new RVs were twice as high through leads produced by Go RVing - in comparison to the rate among all U.S. households - according to a sales match analysis by global marketing and data solutions firm IHS.

The cost to sign up for the optional Go RVing Dealer program is $250, the release states. For an additional charge, dealers participating in the tie-in program can create custom commercials to reach their local market by purchasing stock footage from the national campaign.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping

The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.