RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Questions Sought for Upcoming U.S. Consumer Survey

Tue Feb 6, 2018

151801984535025.pngIndustry leaders are encouraged to submit questions for an upcoming U.S. consumer survey conducted by BowStern Marketing Communications. The Tallahassee, Florida-based company today announced its team has begun writing the 2018 RV Consumer Survey. The firm specializes in marketing for the RV industry and represents clients from across the nation.

“To ensure they are using the most effective tactics for their clients, BowStern periodically conducts a survey of RV consumers from across the United States focusing on the use of technology, travel trends, resort / park preferences and use of social media,” according to the company.

Industry leaders who are interested in the survey, which will launch later this month, can submit questions throughout this week.

“Our team has extensive experience marketing to RV consumers, but we understand that both the industry and the consumer are constantly evolving,” says Tom Derzypolski, president and co-founder of BowStern. “This survey will provide us with the most current data available about consumer habits and desires and will influence strategic marketing recommendations. This approach not only ensures that our tactics are effective but also helps us be good stewards of our clients’ marketing budgets.”

The survey will be limited to 20 questions. To submit a question for consideration in the 2018 study, email the request to Tom Derzypolski at tom@bowstern.com. To learn more about BowStern visit www.bowstern.com