RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Rollick Outdoors to Roll Into Seven New States

Tue Feb 13, 2018

151854003020375.pngRollick Outdoor, Inc. is continuing its rollout into seven new states following a successful pilot program in Texas, Florida and Illinois. California, Georgia, Michigan, New York, Ohio, Pennsylvania and Wisconsin dealers now have access to Rollick's retail platform, according to the company.

Powersports, Marine and RV retailers as well as manufacturers can use Rollick's marketing platform to provide a personalized experience both online and in the store to Rollick's member network of active military and veterans, first responders, and other members of large affinity groups, including banks and insurance companies.

"We help dealers and manufacturers engage the modern consumer with an experience that buyers have come to expect when making meaningful purchases," says Bernie Brenner, Rollick's CEO. "This applies to all buyers, not just millennials who have clearly shown a preference for retailers that demonstrate transparency during the buying process."

Millennials are an important segment for retailers. A recent CDK Global Recreation study for Powersports Business determined millennials bought more motorcycles in 2017 than any other generational cohort. And the RV Industry Association said that 2017 was the ninth straight year of increasing recreational vehicle sales.

"Families with kids at home are buying RVs and we've seen a big influx of millennial buyers over the last two or three years," said Kevin Broom of the RV Industry Association.

Rollick dealers present the full value of "why to buy" from them, which includes communicating the price to qualified affinity members on a one-to-one basis. That connection creates more trust and demonstrates that a personalized sales experience leads to a more loyal customer base, according to the company.

According to a December 2016 Pew Research study, 86 percent of consumers researching online want to understand what they can expect to pay before selecting a retailer.