RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Go RVing Tie-In Program offers Outdoor-Themed Posters

Tue Feb 13, 2018

151856262661859.pngDealers signed up for the 2018 Go RVing Tie-In Program will receive colorful new posters celebrating Go RVing’s 20th anniversary, according to the Recreational Vehicle Dealers Association. The posters are 22-by-28 inches, each with a unique theme—Wonder, Splendor and Freedom—focusing on the joy of RV travel in the great outdoors.

“These beautiful posters are ideal for display at dealerships, at retail shows, or at other events,” says RVDA President Phil Ingrassia. “The messages are aimed squarely at conveying the timeless appeal of RV travel.”

The 2018 Go RVing Tie-In Program is available for dealers to leverage the power of the national advertising and promotion campaign at the local level. For an additional cost, dealers signed up for the program can access digital stock footage to create local advertisements. The price for the program is $250.

Taggable versions of the Go RVing national commercials, vinyl window clings, 15-foot pennant strings, and 24-by-60-inch vinyl Go RVing banners available to dealers at an additional charge.

The industry’s national advertising and marketing campaign has generated more than 56 billion consumer impressions since it was created 20 years ago. During that time, Go RVing has delivered the RV message through popular magazines and TV shows, online and at special events, such as state fairs and country music festivals.

Purchase rates for new RVs were twice as high through leads produced by Go RVing—in comparison to the rate among the total U.S. households—according to a sales match analysis by global marketing and data solutions firm IHS.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping

The coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), RVDA, National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.