RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Thor Forms Partnership for Comprehensive Digital Platform

Thu Feb 15, 2018

151519035029881.pngThor Industries, Inc., has announced a 50/50 joint venture called TH2 with Tourism Holdings, Ltd. to produce a digital platform encompassing trip planning and booking, remote systems monitoring, roadside assistance, peer-to-peer RV rentals and campsite rental.

“As the world leader in the recreational vehicle industry, we are constantly evaluating ways to improve the overall RV experience for our customers,” says Bob Martin, Thor president and CEO. “Through this joint venture, we believe we can offer a variety of products and services that provide invaluable benefits, via digital connectivity, to an evolving consumer base. As the breadth of our consumer base continues to widen, with more and more younger consumers entering the market, we must provide them with innovative solutions to not only capture their interest, but also to retain them as lifelong customers.”


TH2 will be focused on enhancing the enjoyment and safety of RV enthusiasts by digitally connecting this fast-growing international marketplace, providing a comprehensive platform to improve every aspect of RV ownership, according to Thor. The system also will streamline an owner’s record keeping and enable dealers and manufacturers to provide support such as triggered service notifications, online vehicle manuals and more.

According to provided information, Tourism Holdings, is New Zealand's premier tourism company and the world’s largest RV rental and sales operator, with more than 30 years of rental experience and operations in New Zealand, Australia and the United States. The company manages a fleet of more than 6,000 units and 200,000 customer trips per year and has made significant technological investments in such tourism products as CamperMate, Roadtrippers and Mighway.

TH2 further announced it has entered various agreements to acquire the following assets:
• Roadtrippers, a leader in road trip planning
• Roadtrippers Australasia, a provider of tourism and navigation services in Australia and New Zealand
• Cosmos, a digital platform for RV customer relationship and fleet management, product pricing, and booking and rental management
• Mighway, a leader in peer-to-peer RV rentals with operations in both New Zealand and the United States
• CamperMate, Australia and New Zealand’s top camping app.

Thor’s initial investment in TH2 is expected to be approximately $50 million. The transaction is subject to usual and customary closing conditions, and TH2 anticipates completion by the end of this month. TH2 will be headquartered in Cincinnati, Ohio, and Bob Wheeler, president and CEO of Airstream, a subsidiary of Thor, will serve as president.

Manufacturers, RV dealers and rental operators who utilize TH2’s services and products will see increased efficiencies in product pricing, service engagement and fleet management, according to Thor.

“We believe TH2’s digital platform will be a game changer for a new generation of RVers. This venture brings together our manufacturing experience with TH2’s global RV expertise to deliver an industry-best collection of digital services tailored especially for RVers,” Martin says.

To read the entire announcement, CLICK HERE. To see the TH2 slide presentation, CLICK HERE.