Thu Feb 22, 2018
Airstream Inc, manufacturers of the iconic “silver bullet” travel trailers, has lent its name to a new line of premium luggage.
Traveler’s Choice of Pamona, California, announced a partnership Thursday with the Jackson Center, Ohio-based RV manufacturer for partnered for a new line of licensed Airstream riveted luggage. The partnership allows both companies to create a new means of interacting with the adventurer’s experience.
Priced at approximately $300, the Traveler’s Choice Airstream Travelware is available in durable polycarbonate hardshell materials with a brushed aluminum textured finish to match Airstream’s classic style. Options include the ability for owners to customize their luggage with photos from their Airstream adventures. The luggage will be available through Airstream dealerships, e-commerce sites and all Traveler’s Choice retail channels.
“The Traveler’s Choice Airstream luggage options provide a fun, new way of taking part in the iconic Americana image associated with the Airstream brand,” notes a release from Traveler’s Choice. “Adventurers can enjoy traveling to all corners of the world, while keeping a piece of the Airstream experience with them wherever they go.”
Designed by the team at Traveler’s Choice, the new luggage line includes such features as:
• Polycarbonate hardshell material construction with Brushed Aluminum texture and Riveted Aluminum finish
• Round Aluminum corner guards
• Clear, hardshell cases that allow users to insert any high-resolution image for endless customization
• Hard cases that are lightweight yet durable
• Comfortable top and side grip handles
• 360-degree dual spinner
The luggage comes complete with Airstream’s name and signage on the body of the luggage. This new product line will be unveiled at a number of industry trade shows starting early in 2018.
“We’re thrilled to partner with Traveler’s Choice to create this one-of-a-kind luggage line,” says Mollie Hansen, chief marketing officer at Airstream, in the release. “Their commitment to quality and style aligns well with ours and we hope our travelers will enjoy using this beautiful and sturdy piece of luggage no matter where they go.”
The partnership was conceived and executed by David Howitt (CEO) and Jenson Tuomi (associate) of the Meriwether Group, a firm dedicated to accelerating strategy and outcomes for extension, licensing, distribution, and mergers and acquisitions.
“We’re pleased to partner with Airstream to produce an exciting line of travel luggage that matches the spirit and look of Airstream’s iconic travel trailers,” says Roger Yang, CEO of Traveler’s Choice. “Like Airstream, we are a trusted choice for travelers everywhere, and we feel this partnership is the perfect blend of quality and style.”