The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Mon Feb 26, 2018
Airstream has announced the appointment of Mollie Hansen as chief marketing officer, a newly created position. Hansen, previously vice president of marketing for Airstream, will oversee all brand positioning, including advertising, entertainment, retail marketing, external communications, consumer research, partnerships, licensees and corporate social responsibility.
“Mollie is the consumer whisperer,” says Airstream President and CEO Bob Wheeler. “She has an unparalleled understanding of consumers’ motivations and the journey they make toward a purchase. She is a student of the customer's emotional responses during that journey, and how to leverage those feelings to drive action. We are lucky to have her on our team.”
“It’s a privilege to be entrusted as a steward of the Airstream brand,” Hansen says. “For almost 90 years the name has been synonymous with outdoor adventure and unsurpassed quality. I’m deeply appreciative of this new opportunity to share the Airstream story and lifestyle with people across the generations and around the world.”