RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Exclusive: RVIA Staff Working on Totally Reimagined National Event

Thu Mar 1, 2018
Author: Bob Zagami

151992561760391.jpgTorrential rain greeted an audience of about 150 to 200 industry representatives at the RV/MH Hall of Fame Thursday morning as Liz Crawford, Recreational Vehicle Industry Association senior vice president of trade shows and events, and Jeremy Greene, marketing director, trade shows and events, presented “RV Reveal: The End of Everything is a Beginning of Something New” road show presentation. It was the third such presentation from RVIA staff as it updates various constituencies of the association on plans for a transformative new event scheduled for early 2019.

“The RV Industry Association is excited about the launch of a totally reimagined national event that propels the entire industry forward, sets a path for our future, and celebrates the achievements of our $50 billion RV industry,” says an announcement from RVIA. “The announcement has created quite the buzz while also generating quite a few questions.”

The presentations, which are shortened versions of what has been presented to the RVIA Board of Directors, are intended to provide insight on the decision to discontinue the National RV Trade Show held each year in Louisville, Kentucky, and begin engagement with stakeholders anxiously waiting to hear more about the future and how RVIA will present the industry in a different format.

RVIA acknowledged the former show had issues that had to be addressed, such as exhibitors downsizing space commitments, inability to significantly increase attendance, especially from the dealer community, and the continued acceptance of the Elkhart Open House as the preferred buying event for RV dealers.

The new show will be highly focused on education, and that will be its hallmark once it is launched next year, according to the RVIA. Dealer education, OEM/supplier education and technical training and an improved Top Tech Challenge, rebranded as Iron Tech, modeled after Iron Chef, are all focal points.

A reimagined product hall will highlight new products and new technology. No longer will OEMs bring hundreds of units to the show. Instead, they will focus on the newest products, concept vehicles, and technology advancements that enhance consumer safety, satisfaction and promote the RV lifestyle outside of traditional channels. Think of it as Go RVing on steroids.

The new event is intended to “brand” the RV industry and lifestyle and extend its reach. While the new show will not be a consumer event, promotion of the event and outreach from the show floor will aim to reach future prospects and create a “buzz” around the industry similar to that seen at major consumer trades shows. The new show will aim to take on the mystique of large auto shows, at which manufacturers showcase new models and concept vehicles to gauge consumer interest and demand.

Some of the cities under consideration for the new event are Denver, Orlando, Salt Lake City, San Antonio, New Orleans, Dallas, Atlanta, Anaheim, Detroit and Indianapolis. The show will be rotated around the country each year.

RVIA will now turn its attention to a number of focus groups of key stakeholders to fine tune aspects of the show. There will be in-depth conversations with OEMs, suppliers, campgrounds and dealers as the format and content for the new show evolve over the next 12 months.

The new event will be timed to coincide with the start of the selling season. It will address new products and technology in a digitally transformative format that will have high impact and visibility, according to the RVIA.