The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Mon Mar 12, 2018
The newest installment of the Wildhood campaign from Go RVing Canada is now live; promoting the importance of prioritizing authentic experiences and making meaningful memories with family and friends.
“For the launch, we have a number of initiatives in market, including a Cineplex buy featuring the 60-second spot,” states the Recreational Vehicle Dealers Association of Canada. “The Cineplex buy allowed us to target key demographics across the country, while the marketing coverage helps broaden the conversation around Wildhood. “
The cinema plan consisted of two on-screen 60-second video components with 178 locations participating nationally from March 3-19.
“That’s a total of 1,671 screens. It will be shown right before the feature movie, for every movie. The total two-week Cineplex attendance is estimated at 3.7 million people,” RVDA Canada states.
The promotion being shown at theaters can be seen by clicking here.