The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Thu Apr 12, 2018
Author: Jessica Machetta
Airstream's new Nest model hits the market today and dealers are just as excited as consumers.
Airstream, manufacturer of the iconic “silver bullet,” today launched Nest by Airstream, the company’s highly anticipated fiberglass travel trailer. Sleek, sophisticated, and decidedly modern, Nest represents a new chapter in Airstream’s nearly 90-year story of design innovation, the company states.
“There’s really nothing else like it,” Airstream president and CEO Bob Wheeler. “Nest acknowledges Airstream’s lasting legacy, while anticipating a new potential for outdoor adventure.”
Favorite thing about the new Nest?
"Everything," says Eddie Correa, one of three owners of Airstream of North Georgia and Southland RV near Atlanta. "It's amazing. It’s high quality, so my sales guys feel the same way. No smoke and mirrors, it’s the best. They can sell this product and be proud of it."
He says the Airstream product line demands a certain customer.
"The people that buy them are amazing also," Correa says. "It’s a certain price point and 50 percent of my customers are first-time buyers. They're buying Basecamps all the way to the Classics."
Unifying Airstream’s commitment to a customer-first approach with a design-forward philosophy, Nest is the perfect blend of form and function, Airstream says of its new model. Originally conceived by Oregon designer Robert Johans, Nest was acquired by Airstream in March 2016 and further developed in-house, with Johans coming aboard as project manager.
“We saw the acquisition of Nest as an opportunity for Airstream to curate the kind of good design we feel is essential,” Wheeler says. “Nest is modern, it’s functional, and it’s innovative in a way you rarely see in this industry.”
Nest’s semi-monocoque fiberglass structure was styled by automotive designer Bryan Thompson (who also worked on Airstream’s iconic Basecamp model), the company says. The exterior design features a low stance and wide front windshield inspired by the shape of ski goggles. Six windows, a skylight, and an innovative vertical doorway window invite ample light into Nest, blurring the line between the interior and the outdoors.
Inside Nest, modern design touches hide generous storage, Airstream says. Premium fixtures, a two-burner stove, a microwave, and a wet bath with contemporary amenities ensure travelers are equipped with all the comforts of home. A minimalist approach ties everything together with subtle flair, giving owners ample space to relax, prepare meals, sleep, and store gear for both short and long adventures.
There are two available floorplans: One floor plan offers a U-shaped dinette that converts into a bed, while the other features a permanent bed with a plush Tuft & Needle mattress.
"The Nest is probably the best you could do with a complete fiberglass unit on the market. It's almost like a boat. It’s cute," Correa tells RV News. "The Nest, no options, comes in at $47,234."
He says he and his guys tried out the two floor plans, and he believes the one with the U-shaped dinette that converts to a bed will be the more popular choice.
"We tried it this morning and five of us sat comfortably," he says. "Their concept inside is just beautiful."
While Nest’s fiberglass shell is a departure for the company known for manufacturing iconic aluminum travel trailers, Airstream founder Wally Byam saw fiberglass as a sign of 20th century progress.
He built several fiberglass prototypes in the '50s and early '60s, experimenting with what was—at the time—a relatively new material," Airstream says.
“Wally was a design pioneer, and he recognized the versatility of fiberglass,” Wheeler says. “He was always innovating—always pushing the envelope—and we think Wally would be pleased to see Airstream continuing that tradition with Nest.”
At 3,400 pounds, Nest is easy to tow, which Correa says makes it a sought-after design.
"The last four years, we’ve gone into this niche business of smaller models, and it's a whole different customer base. I've got people who have small vehicles, some even pull it with a motorcycle. These people are in a different mindset; they're a different kind of traveler," Correa says.
Airstream of North Georgia is kicking off the new Nest and the Mini Max in style today with a big tent, a barbecue and open house event. And with 70 degrees and sunshine, he says the weather couldn't be better for the big event.
Correa hopes to move 500 units this year, and though he calls that "an Olympic goal," he says with the current RV sales trends being what they are, it's definitely reachable.