The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.
Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .
Mon Aug 13, 2018
Author: RV News Staff
In a market place trending toward large box retailers who utilize their purchasing power to develop private label brands, Elkhart, Indiana-based Forest River RV says it recognizes the need for a super competitive ultra-lite brand to counter balance this trend. Forest River addresses this need by formally debuting the New Spirit Ultra-Lite at the 2018 Forest River RV Expo.
The Spirit floorplan lineup features 5 models ranging in length from 23-foot to 36-foot with weights as low as 4500 pounds. The interior is subtly modern and offers a class leading 83-and-a-half-inch interior ceiling height. Spread axles, aerodynamic front profile and enclosed underbelly gears the Spirit towards today’s downsized tow vehicles.
“The world didn’t need another ultra-lite, the world needed an ultra-lite with some punch… something different," Spirit Sales Manager Andy Brock said. "The Spirit delivers that punch with unique features that will excite sales people and that excitement will be transmitted to the retail customer. Spirit sales people are talking about Camping Simplified features including Fishing Pole Storage, Azdel Composite Sidewalls, Pet Friendly Features, Hanger Closets, Motion Activated Floor Lights, Valuables Hutch and Tool Center’s among many other things.”
Spirit is also destined to be very dealer friendly, the company says, with a feature packed, one-interior decor, and a limited amount of strong proven floor plans.
The names of the models are intended to help dealership sales people make a quick, easy sale.
Model names consist of the approximate box length and the approximate dry weight, a very different approach to traditional model naming.
“Our people loved the Spirit the minute they saw it," says owner Steve Neville, Quietwoods RV. "It’s cliché, but we can’t keep them in stock. We literally can’t keep them in stock. It has so many unique features it really stands out on our lots.”
For more information on the Spirit Ultra-Lite by Coachmen, call 574-825-8462 or visit coachmenrv.com/.
Download and print the SPIRIT SALES POSTER (PDF) .