RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Aftermarket Report: Key Buying Habits Revealed

Tue Oct 9, 2018
Author: RV News Staff

153667725844813.pngThe RV Industry Association worked with Cairn Consulting in 2018 to conduct the first of its kind research on the buying habits within the RV aftermarket.
 
The report revealed what customers value most when it comes to buying in brick and mortar stores and online. When the RV Aftermarket Association joined the RV Industry Association in August 2017, evaluations were conducted on the existing information available to the aftermarket sector and it became clear that no recent research existed that explained the emerging trends and changing buying habits with new and existing RV owners.

The aftermarket survey shows the average RVer made about six aftermarket purchases in the past two years, compared to the newest and younger RV owners who made more than double that number.

Among all those buyers, about one of every five purchases is made where the RV was bought, or secondarily, at one of the national retail chains, Amazon or local parts stores.

Among RV owners surveyed, satisfaction is highest for immediate availability of aftermarket products, return policy, store cleanliness, product knowledge at the stores and ease of finding a specific product. Lower levels of satisfaction are observed for seasonal promotions and standard price points.