RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RVDA Keynoter Shares Best Practices for Dealing with Millennials

Thu Nov 8, 2018
Author: RV News Staff

154169925660022.jpgJason Dorsey’s keynote address at this week’s RVDA in Las Vegas helps attendees understand the mindset of Millennials. Dorsey, co-founder of the Center for Generational Kinetics, researches what motivates and discourages this segment of our population. With 83 million people currently comprising the millennial generation, there is much dealers and industry professionals can learn to more effectively market and sell RV products to this generation and how to employ and manage them in the workplace.

Dorsey particularly points out that the trends actually shaping the millennial generation are the parenting they received from their baby boomer parents, their relationship with technology and the fact that most Millennials are actually older (30 to 40 years of age now) than their stereotype.

Dorsey shares ways most Millennials think and behave differently than Baby Boomers and the generations in between. The keynote, “Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business,” discusses research findings and provides advice on how to communicate with this young and often misunderstood generation. Understanding delayed adulthood, spending habits and how brand loyalty is earned by Millennials enables dealers to be successful in selling to this growing demographic group.

Dorsey’s latest book, “Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business,” provides insights for anyone working with or managing Millennials. The book shares research findings and step-by-step actions for driving engagement and communication with young people today.