RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RVIA Launches Customer Invite Program for RVX Exhibitors

Thu Nov 29, 2018
Author: RV News Staff

154083255457445.pngRVIA announces new co-marketing tools for exhibitors at the upcoming RVX: The RV Experience event. RVX is set to take place on March 12-14, 2019, in Salt Lake City and is free for dealers to attend.

VIP Guest Invites is a free marketing toolkit that helps exhibitors reach out to their customers in new ways. VIP Guest leverages exhibitors’ customer lists to share customized emails, banner graphics, social media posts, landing pages and more. According to VIP Guest Invites Inc., the maker of the software tools, it only takes exhibitors one or two minutes to participate and does not require the sharing of sensitive customer lists. The free, fully customized marketing toolkit enables RVX exhibitors to invite customers to the event and promote their booth presence.

“We’re constantly looking to provide our exhibitors with additional opportunities that add value to their participation and help them increase traffic to their booths,” RVIA SVP of Trade Shows and Events Liz Crawford says. “Research has shown that exhibitors who do pre-show marketing receive up to 20 percent more traffic to their exhibits. This new customer invite program is an effective way for RVX exhibitors to simplify their marketing efforts prior to the event.”

RVX will provide the marketing tools you need to stay relevant in the ever-changing RV marketplace and is designed to help you gain a competitive edge and sell more RVs. For event registration details, please click here.