RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

F&I Provider EasyCare Wins Media Awards

Fri Nov 30, 2018
Author: RV News Staff

154360155279830.pngEasyCare, part of APCO Holdings, a dealer solutions provider and administrator of F&I benefits, has won four 2018 Automotive Communications Awards at the recent Women in Auto Care press conference in Las Vegas. The awards were for best Business-to-Consumer Video, Business-to-Consumer App for a Mobile Device, Business-to-Business Best Use of Graphic and Business-to-Business Merchandising.

The video depicted an EasyCare KeyCare program client who juggled being a mother with running a photography business. The mobile device app, SAVY Driver, tracks car functions such as vehicle health scans, teen driver alerts and trip tracking. The graphic award was for a print ad that used a photo of an ice climber to represent both the RV customer pursuing adventure and the RV dealer climbing toward goals. The merchandizing award was for an industry event EasyCare hosted last March to roll out and highlight the company’s SAVY technology offerings. The company has earned a total of 11 Automotive Communication Awards since 2014.

“These awards reflect our EasyCare Marketing team’s unique approach to positioning and are a true testament to their commitment to provide high-quality content that aligns with our innovative benefits and solutions,” EasyCare Chairman and CEO Larry Dorfman says. “This kind of marketing innovation and messaging truly differentiates our brand and consistently creates more awareness of what we do and ‘why’ we do it.”

The annual Automotive Communication Awards are sponsored by Women in Auto Care and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.