Tue Dec 4, 2018
Author: RV News Staff
Lippert Components Inc. (LCI) adds Roy Carter as the company’s vice president of global aftermarket and customer support. Carter will be tasked with the oversight and strategy of the LCI Aftermarket Segment, which includes channels in North America as well as globally in all the markets that LCI services.
Carter is a native of Scotland and most recently worked for Bailey of Bristol Caravans & Motorhomes, a U.K. manufacturer of RVs and aftermarket accessories. There, he helped grow the company’s aftermarket sales through new product introduction and dealer merchandising programs. Before his work at Bailey of Bristol, Carter held executive leadership positions in several global retail organizations working with brands such as Adidas, Clark’s Footwear and FlexFoil, where he held the responsibility for developing new store concepts, merchandising standards, new product introduction and more.
“Roy impressed me from the moment I met him with his knowledge of global retail marketplaces and his laser focus on industry and consumer trends, which is something that we think the industries that we serve are missing,” LCI’s CEO Jason Lippert says. “Roy also has an impressive track record of developing innovative concepts that have helped sell his products. LCI’s aftermarket segment has grown significantly over the last five years to over $200 million. We started our aftermarket business in the RV space and quickly moved into the marine space with the acquisition of Taylor Made. As we push forward, LCI has a need for someone who understands consumer needs and someone who can keep a consistent strategy and focus across all aftermarket businesses. I believe Roy is the perfect person to implement LCI’s global strategy and to oversee the tremendous growth that we will continue to enjoy in the aftermarkets that we’re privileged to service.”
“After three years developing new aftermarket solutions and products in the RV market in the UK, Europe and Australia, I'm excited to be joining the winning LCI family, globally known for their record in developing so many great leaders, including customer service and aftermarket,” Carter says. “Change is a constant entity in our markets, and I look forward to leading the LCI RV & Marine Aftermarket teams in offering solutions to those changes. Additionally, I'm really looking forward to learning from the whole business including our many customers, business partners and team members. I am excited to serve our teams and to develop solutions with them as to how we can make LCI the very best it can be."