RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

RVIA Details RVX Sales Navigator Features

Mon Jan 7, 2019
Author: RV News Staff

154472164852409.pngRVIA has previously announced an RVX Sales Navigator app that will be offered exclusively to dealer attendees of the RVX show March 12-14 in Salt Lake City. More details on the features of the app are now available.

The RVX Sales Navigator is a first for the RV industry, built exclusively for RV dealers to help them create and effectively communicate a narrative about the value of the outdoor and RVing lifestyle to consumers in their local market. Using demographic and psychographic compositions of current consumer types, this system will feature easy-to-use e-commerce, community outreach, dealership experience and loyalty tools. This platform will help RV dealers identify and engage with brand new consumer prospects during the awareness, engagement and conversion phases of customer acquisition.

RVIA Senior Vice President of Trade Shows and Events Liz Crawford says the RVX Sales Navigator is designed as an easy to use platform that dealers can start using as soon as they return to their stores following the RVX show. Using extensive consumer trending data from multiple sources, the RVX Sales Navigator will help dealers identify consumers they may not already know in their local markets, raise awareness of RV products and the lifestyle, draw consumers to dealerships and set them on their own path to purchase.

The RVX Sales Navigator is being developed in collaboration with a large retail marketing and branding firm that have helped key national consumer brands raise awareness and identify ways to sell more products to today’s consumers. These consumers, no matter what age, are influenced by certain characteristics. Based on these consumer trends and buying habits, the RVX Navigator can help dealers tell the story of the RV lifestyle and develop a strong brand identity for their store and the products they sell