Thu Feb 7, 2019
Author: RV News Staff
RVX: The RV Experience attendees will be able to check out the latest marketing and branding trends on the Industry Showcase exhibit hall floor at the PowerTalk Patio. Similar to Ted Talks, these 30-minute sessions will feature thought leaders from inside and outside the RV industry who share their insights and expertise with dealers and retailers looking to grow their business in 2019.
On Wednesday, March 13 from 1-1:30 p.m., Jill Nickels, principal of Gensler, a leading collaborative design firm, will review trends in retail design. Current conversations in retail revolve around “the customer experience.”
Nickels is the Gensler Digital Experience Design Leader and a 25-year veteran of the retail industry. She is a frequent speaker on experience trends.
Consumers are demanding a tailored retail experience, and RV dealers and outdoor retailers who attend RVX will have an opportunity to learn from an expert in the field of digital experience, brand strategy, retail and graphic design.