2019 RVIA Economic Impact Study

The new RVs Move America Economic Impact Study, released June 3, 2019 at the annual meeting of RVIA, revealed the RV industry has an overall economic impact on the US economy of $114 billion, supporting nearly 600,000 jobs, contributing more than $32 billion in wages, and paying more than $12 billion in federal, state, and local taxes. The announcement was made by Garry Enyart, RVIA chairman, and Onan/Cummins Director of Mobile Generator Sales & Coach Care.

For more information on the $114 billion total economic impact and what it includes, click here.

Omar Johnson Joins Industry Disruption Panel at RVX

Mon Feb 11, 2019
Author: RV News Staff

154990061039074.jpgOn March 14, Omar Johnson, vice president of marketing at Apple Inc., will join Katie Linendoll and Uri Levine for the RVX panel on Industry Disruption. Attendees at the session will have the opportunity to learn first-hand how to drive innovation and encourage the next generation of thinkers and innovators.

As the former Chief Marketing Officer at Beats by Dre, Omar Johnson helped take the company from $120 million to a $1.1 billion-dollar global icon and category leader, becoming the No. 1 premium headphone in North America, UK, France, Germany, South Korea and Singapore. Johnson’s creative methods helped spearhead viral social campaigns.

At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

Prior to his role at Beats, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods and Campbell Soup. Johnson built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. The collaboration sold more than five million tracks and deepened the connection between music and sports.