RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Omar Johnson Joins Industry Disruption Panel at RVX

Mon Feb 11, 2019
Author: RV News Staff

154990061039074.jpgOn March 14, Omar Johnson, vice president of marketing at Apple Inc., will join Katie Linendoll and Uri Levine for the RVX panel on Industry Disruption. Attendees at the session will have the opportunity to learn first-hand how to drive innovation and encourage the next generation of thinkers and innovators.

As the former Chief Marketing Officer at Beats by Dre, Omar Johnson helped take the company from $120 million to a $1.1 billion-dollar global icon and category leader, becoming the No. 1 premium headphone in North America, UK, France, Germany, South Korea and Singapore. Johnson’s creative methods helped spearhead viral social campaigns.

At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

Prior to his role at Beats, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods and Campbell Soup. Johnson built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. The collaboration sold more than five million tracks and deepened the connection between music and sports.