Tue Feb 12, 2019
Author: RV News Staff
RV Web Services, Trader Interactive's online marketing division, dedicated to the RV industry, and 700 Credit have formed a partnership. The goal is to increase RV sales by supplying lead information and consumer credit profiles to dealers based on visits to their website. Soft credit pulls are provided for website visitors who request a loan pre-qualification. The software determines consumers’ interest rates based on their FICO score without affecting credit files. The soft pull process does not require social security numbers or birth dates.
New leads and associated auto credit profiles are immediately emailed to the dealer. Dealers receive the consumer's FICO score, available revolving credit, other vehicle inquiries in the last 30 days and a summary of vehicle trade lines. A full soft inquiry credit report is also included.
The resulting information increases website leads and enables dealers to prioritize their best prospects. Dealers can also facilitate accurate monthly payment calculations using the shopper's actual interest rate, according to Trader Interactive.
"This partnership not only enables consumers to understand whether they can qualify for a loan, potentially turning more shoppers into buyers, but also increases lead capture for RV dealers and allows evaluation of each lead's creditworthiness before they even walk into the showroom,” Trader Interactive Vice President of Dealer Services Jim Quinlan says. “Dealers can use the information to identify their best opportunities, match the shopper with the vehicle he or she can afford early in the sales cycle and provide accurate monthly payment quotes that can help close the sale."
“Offering the ability to utilize soft pulls to drive more website leads will enable dealers to provide the consumer a more accurate payment quote at the beginning of the sales process and ultimately sell more RVs,” 700 Credit Managing Director Ken Hill says.