Wed Feb 27, 2019
Author: RV News Staff
In March, the RV industry will gather at the inaugural RVX: The RV Experience event in Salt Lake City to share ideas on a vital topic: attracting new consumers to the RV lifestyle.
Thetford Corp. plans a new lifestyle booth at RVX. The booth is designed to share with attendees how they can incorporate the value of its products into their conversations with consumers about the RV experience.
This new lifestyle booth will feature all brands in the Thetford family, including Thetford, Norcold, Aqua-Kem, Titan and Sani-Con Turbo.
“In Salt Lake City, we’re looking to accomplish two things,” Vice President of Sales and Marketing, North America, Mary Pouliot says. “First, we want attendees to know that our products are designed by people who understand the RV lifestyle. Just as importantly, we want attendees to see how our family of products and programs can help their business thrive by improving the RV experience and creating a lifetime customer for them.”
Thetford will also provide information on online training programs.
“Thetford is a partner to the industry as it seeks to attract new and retain RV consumers,” Pouliot says. “We offer high-quality products which complement the nine archetypes that will be outlined during the RVX: The RV Experience event. Moving forward, we will continue to meet the changing needs of RVers, as we have done for more than 50 years.”