Wed Feb 27, 2019
Author: RV News Staff
King, which has new products and a new graduated line up of Wi-Fi extenders, plans to continue its signal optimization approach to serve RVers who need internet service. The full line of products will be on display at RVX: The RV Experience next month in Salt Lake City.
“The growth in the satellite market as far as satellite providers is fairly flat,” King’s Director of Inside Sales and Service Shawn Winn (pictured left) says. “We are seeing growth in demand for the internet and for streaming. Based on that, we decided to primarily go with Wi-Fi extenders.”
Winn says that for most RVers who need internet service, Wi-Fi extenders provide the best option. He notes 4G and LTE systems require data plans and streaming for a period of time can quickly exhaust data.
“We know some customers want something like that, but based on the cost, we decided to initially focus on Wi-Fi extenders,” Winn says.
King unveiled its Wi-Fi suite last fall and has enjoyed a robust response. This is a three-tiered system that begins with the King Wi-Fi Max, a router and range extender. Next is the King Swift, which is a roof-mounted omnidirectional Wi-Fi antenna. The top-of-the line product is the King Falcon, a roof-mounted automatic directional Wi-Fi antenna. Winn says King’s Wi-Fi products offer a price point for all users, starting at around $100.
Winn describes the Falcon system as a robust Wi-Fi antenna that can be paired with a router in the coach using the King Wi-Fi app. Falcon can perform a 360-degree search of the area, listing all of the available networks by signal strength.
“If you are staying at a KOA, for instance, it may have multiple hotspots and you can choose the most powerful one,” he says. “The system automatically aims at the signal and fine tunes itself. It’s a nice system for large campgrounds.”
“Our systems are designed to be modular,” Winn says. “It’s easy for someone to upgrade from the base model.”
He says King has spent considerable time bringing dealers up to speed on all the attributes of the company’s offerings.
“You don’t have to be an expert on Wi-Fi to sell these, but our philosophy is we want dealers to be able to talk about Wi-Fi with everyone that comes into their building,” Winn says. “In the past, dealers didn’t have a clear and simple story to tell about Wi-Fi. We try to provide that during dealer training sessions at shows. We can tell the story every day, but we needed to make sure dealers can tell the story to end users.”
“We are looking at other things but we think what we have going for Wi-Fi will suffice for now,” he says.
King’s Falcon product drew accolades from dealers in January when it was named Best New Product at the Northern Wholesale RV Super Show in Red Wing, Minn. Winn says the award boosted interest in the product so much that King had to double the number of display models it makes available to dealers. The displays are non-working units that provide users an idea of what the product looks like and its size.
“We budgeted for a certain amount of displays and are having to build more,” he says. “We’ve had to speed up display production because dealers want it in their stores.”