Thu Feb 28, 2019
Author: RV News Staff
Forest River Inc., has partnered with Tweddle Group, a producer of owners’ information guides, to create a new, 100 percent digital owner’s guide for its RV, marine and cargo trailer customers. Available on the web and as a mobile application, the new digital owner’s guide is a ‘single source’ where customers can get information about their product and all its various components.
“RVs have dozens of third-party components,” Tweddle Group’s Product Director Charlie Blaesser says. “Each [product]—for example, the TV, refrigerator, air conditioning unit—comes with its own set of manuals.”
The new guide aggregates that information for consumers.
“Instead of asking the consumer to start a new search every time they need help with a specific component,” Blaesser says, “they can open the app and find the help they need, all in one location.”
The digital owner’s guide was designed and developed by Tweddle Group and is supported by the company’s enterprise content delivery platform.
“Now, Forest River’s brand product managers have a platform for managing and distributing model-specific information for their customers,” Blaesser says.
The new owner’s guide also provides valuable insight for Forest River teams. Tweddle Group’s platform measures how content is consumed and provides Forest River’s product managers with easy-to-interpret data.