Tue Mar 26, 2019
Author: RV News Staff
Jayco Inc. has hired Bill Martin as vice president of marketing.
Jayco says Martin has more than 20 years of RV industry experience and a successful track record on both the OEM and supplier sides of the business. In this new role as vice president of marketing he will lead the marketing initiatives for Jayco and its subsidiaries, Entegra Coach, Highland Ridge, and Starcraft. Jayco says Martin brings an innovative marketing approach focused on creating an unparalleled customer connection and ownership experience.
“We are fortunate to add someone with such impressive credentials and proven experience in this industry,” Jayco COO Matt Thompson says. “Bill brings a very unique perspective having not only worked in marketing but also has a strong sales background and solid foundation in the field. That broad experience, coupled with his genuine passion for the RV Industry, will help us take our marketing efforts to the next level.”
An Indiana native, Martin earned a bachelor’s degree in public relations from Purdue University. Martin started his RV career at Coachmen where he quickly moved up the ranks to vice president of Marketing. Martin also gained experience on the supplier side of the industry as the sales and marketing director for Atwood Mobile Products, and most recently he led the marketing for Grand Design RV.
“Bill is a great addition to the Jayco family and we’re happy to have a vice president with such a solid background in the RV industry,” Jayco President and CEO Derald Bontrager says. “We are also pleased to have Bill on board to help us tell our story and promote our products with his family-friendly approach.”
Martin says, “I am honored for the opportunity to lead the marketing efforts for a company with such an amazing history. There is a rich 50-year legacy here at Jayco, and I look forward to further enhancing our connection with the Jayco family of owners and dealers.”