Wed Apr 10, 2019
Author: RV News Staff
Winnebago recently joined the Escapees RV Club for its 59th Escapade in Tucson, Ariz., to solicit feedback from owners and provide product information.
Winnebago representatives were present throughout the event, hosting several sessions in which RVers could communicate directly with Winnebago team members. For example, Nick Davis, diesel pusher product planner, led a group of motorized and towable representatives during the “Ask the Manufacturer” session.
This was an opportunity for attendees to ask representatives specific questions about Winnebago products as well as more general questions about RV manufacturing. Davis company history, current and future projects, as well as more information about the relationship between Winnebago and Escapees RV Club.
“It was great to hear and see the interaction of the Escapees -- we have so much to learn from the end user,” says Winnebago Marketing Specialist Jodi Peterson. “They are the experts on the road.”
Winnebago Towable Produce Manager Adam Cristofferson says he left the session with useful feedback.
“Our purpose is to listen to customers’ wants and needs and take them back to our product development team for review and implementation to improve consumers’ outdoor lifestyle experiences,” Cristofferson says.
The Q & A session was opened to well over 1000 owners with the Winnebago team intently listening, learning, and excited to answer questions. After the session, attendees were welcome to visit with the Winnebago team and schedule appointments with the Product Planners to give more insight of their RV experience and share improvements they personally made for their lifestyle needs.
Diesel Pusher Product Planner Jack Decker hosted two sessions geared to type A diesel owners, asking questions of attendees.
“We received a lot of great feedback and the owners are very passionate and proud of their home on wheels,” Decker says.