Tue Apr 30, 2019
Author: RV News Staff
Ned Schiff is approaching his two-year anniversary as president of Intellitec, a developer of electronic controls for RVs and other vehicles. Schiff, who previously served the company as a consultant, says it has been a positive experience and Intellitec is back on track after a period of “floundering.”
Schiff says Intellitec’s biggest problem when he became president was that it wasn’t sufficiently communicating with its customers. Rectifying that has been his focus. Schiff spends parts of two weeks each month in the Elkhart, Ind., area making sure Intellitec is “on the right path” with its OEM customers.
Intellitec’s recent product debuts—the Road Commander Mega Module and the Battery Guard 1000—both came at RVX and were well received. He says Intellitec has been focusing on its existing product platforms and adding intelligence.
“We are adding communication into all of our products,” he says.
Schiff estimates Intellitec works with about 50 OEMs, ranging from an up-fitter that does about five units a month to the industry’s large manufacturers.
“The nice thing is that for about 40 years we have done business with everyone and are still doing some business with everyone,” Schiff says.
Intellitec employs 30 people and manufactures its products in a 34,000-square-foot facility in Deland, Fla. Schiff says the building has plenty of capacity for growth. Intellitec has been profitable for the past 13 months, he says, and the company is on track to continue its growth in 2019.
“It’s an exciting time,” Schiff says. “We grew very well last year and are on track to grow faster this year. Our backlog is strong.”
Schiff says Intellitec picked up some momentum coming out of RVX in March.
“We were able to see so many of our customers, and unlike most trade shows, there were a lot more engineers from OEMS there,” he says.
Schiff says Intellitec will exhibit for the first time this year at both the Elkhart Open House in September and at the RV Dealers Convention & Expo in Las Vegas in November.
“At Open House, it will be a good chance to meet with the OEMs and see what they are doing and find out the other products they want,” Schiff says. “If you are in this industry, you need to be present at events. We want to create more visibility for our new products.”
Another new wrinkle for Intellitec is that it is partnering with outside engineers in product development. The company is consulting with three engineers to supplement the work of its engineering team.
“Our growth strategy is that not everything has to be done internally,” Schiff says.
More Intellitec developments are on the way. A new, revamped website will soon go live and Schiff says more products will debut by mid-year.