Fri May 3, 2019
Author: RV News Staff
RV Care, Canada’s largest RV dealer network, is partnering with Xprss Communications, a prominent marketing agency based in Montreal, with more than 20 years experience working with member-driven retail networks and industry associations. Xprss is heavily focused on developing strategic brand recognition and consumer loyalty initiatives.
“Over the last five years, RV Care has experienced tremendous growth across all programs and services,” says Derek Paterson, vice president of sales and marketing at RV Care. “We're now sitting at 74 top quality RV dealerships across Canada. Combined with another 124 locations across the USA through our alliance with Priority RV Network, and our recently announced new partnership with Kampgrounds of America, Inc. KOA, the timing couldn’t be better for us to partner with Xprss to assist in our industry and consumer messaging.”
In addition to premiere partnerships with industry leaders, RV Care has created proprietary brands: RV Traveler’s Choice parts and accessories, which are exclusively available at all RV Care dealer locations, and in 2018 introduced Northern Spirit – Ultra Lite, an exclusive line of travel trailers, currently with eight floor plans.
“The experience and knowledge that Xprss Communications brings to our group, will be the next step towards becoming the consumer-recognized authority across all our product categories. We believe we have the right pieces in place to build on our customer satisfaction proposition. Xprss will guide us in enhancing that message,” Paterson says.
The RV Care dealer network has been a part of the Canadian RV landscape since 1999. For more information, visit: www.rvcare.ca.