Tue May 14, 2019
Author: RV News Staff
Stephana Cunningham looks forward to this week every year. She gets to see old friends and make new ones at the Entegra Coach Academy Homecoming which begins today and runs through Friday.
Cunningham, corporate events manager for Jayco and Entegra Coach, has organized the four-day event since it began in 2016. Entegra Coach invites owners from all over North America for the annual event, which is a combination of a learning experience and good times for participants.
Cunningham expects a near-capacity group of coach owners this week—248 from all over North America are registered—at the Elkhart County Fairgrounds. Coach owners will participate in plant tours, see new Entegra models and learn skills in seminars about subjects such as driving, safety and cooking. The first event three years ago drew about 80 owners and Homecoming participation grows each year, she says.
“Seeing all of them get together and laugh and have a great time is like a college homecoming,” Cunningham says. “It is really a cool platform for a great experience and a nice twist for the company. You have to have the product to have this kind of experience. We are creating a wow factor they don’t get anywhere else.”
Attendees this year are a mix of newcomers and regulars. Cunningham says the event helps foster customer loyalty. Many are now on their fifth or sixth coach, she says. Many of the regulars proudly identify themselves as “Entegra groupies” who won’t miss a Homecoming, she says.
Organizing such an event takes many months of planning. Cunningham says she will start organizing the 2020 event the day after this week’s Homecoming ends. That includes lining up entertainment, sponsors and vendors.