Tue Jun 4, 2019
Author: RV News Staff
The world’s largest RV manufacturer is changing its leadership as part of a strategy to strengthen support for dealers, increase profits and improve products across its brands, Thor Industries President and Chief Executive Officer Bob Martin announced Monday.
He said the Elkhart, Ind.-based company is promoting two of its most experienced managers, Matt Zimmerman, of Keystone, and Chris Hermon, of Heartland to help oversee North American operations. The two will now lead multiple Thor subsidiaries as RV group managers
“Matt and Chris are two of our top leaders. Their experience and leadership make them ideally suited for these newly created roles,” Martin said. “In their new positions, Matt and Chris will focus on assisting our U.S.-based operating companies in their realization of key strategic initiatives, all of which are designed to improve our offerings to our dealers and retail customers, increase engagement with our employees and improve our operating margins.”
Zimmerman is now in charge of Airstream, Thor Motor Coach and Keystone RV Group, which includes Keystone, Dutchmen and Cross Roads.
Hermon is heading Jayco Inc., which includes Jayco, Entegra Coach, Starcraft and Highland Ridge. He’s also in charge of K-Z RV and Heartland RV, which includes Heartland, Cruiser, DRV and Bison Coach.
“This step is a strong statement of our focus on our quest to continually improve what we are doing and how we are doing it,” Martin says.“The move will enable Thor to better serve our employees, customers, end consumers and shareholders.”
The Elkhart, Ind.-based company is also making changes in leadership at several subsidiaries.
Keystone RV President Jeff Runels is stepping up as president and chief executive officer of Keystone RV Company. Meanwhile, Ryan Juday is being promoted to president and chief executive officer of Heartland RV Company. CrossRoads RV General Manager Darin Elswick is stepping into Juday’s former role as the subsidiary's president.
“Over the years, extraordinary product evolution and a continuous focus on improvement have been paramount to our success,” Thor co-founder and board chairman Peter B. Orthwein says. “The incredible depth of talent we continue to foster and elevate is a testament to our commitment to the future.”