Wed Jun 5, 2019
Author: RV News Staff
Almost 70 years after the first Airstream expedition around the world, the company is looking for owners of its “silver bullet” trailers who want to help shape the brand’s future.
The Jackson Center, Ohio-based RV manufacturer is putting together a 12-member customer advisory board. Volunteers will be asked serve one-year terms.
“The members of the customer advisory board will be intimately involved in shaping the future of Airstream,” Chief Operating Officer Justin Humphreys says. “We know that our biggest fans can be our toughest critics, but we also know that’s where the best ideas begin.”
Owners can apply on the company’s website. Airstream plans to fly selected candidates to its headquarters and manufacturing center in Ohio to meet with executives. A
“In 1951, our founder traveled across the world with a caravan of Airstreamers, men and women who wanted nothing more than to seek adventure and see the world,” President and CEO Bob Wheeler says. “It was the first road test, and it taught us the value of a customer feedback loop. We’ve never lost sight of that.”
In addition to guiding company strategy, board members will be asked to take part in early product previews, discuss product plans and advise company leaders. Airstream plans to update the group regularly on plans developed from their recommendations.