Wed Jun 5, 2019
Author: RV News Staff
CrossRoads RV Company has hired a new vice president of sales. Nate Nickell is now leading sales efforts for CrossRoads and Redwood product lines.
The change is part of a leadership reorganization at Thor Industries is reorganizing leadership to help increase subsidiaries’ support for its dealer partners.
“This group is laser focused on building the best, feature-packed, high-quality products available on the market today,” Nickell says. “Our lean product offering allows us to adapt and continually enhance our products in an ever-changing marketplace.”
Nickell joined Thor Industries in 1999 and has risen through the ranks at Keystone and CrossRoads. He most recently worked as general manager for the Sunset Trail, Cruiser and Redwood brands.
Thor Industries RV Group Manager Matt Zimmerman says Nickell was the obvious choice for the job.
“Nate is a natural relationship-focused leader. And relationships are the core of what separates CrossRoads RV from other manufacturers,” Zimmerman says. “His ability to work hand-in-hand with our partners to provide ultimate value and support, makes him the ideal person for this role.”