Wed Jun 5, 2019
Author: RV News Staff
RV Web Services, a division of Trader Interactive, is introducing the industry's first drag-and-drop content management system for dealer websites built and hosted by the service.
Trader Interactive provides online marketing for RV dealers.The new advanced content editor saves hours of dealer overhead, avoids delays in posting new or updated content by reducing the need for calls to technical support, and adds automatic mobile-friendly formatting to help the browsing experience for users.
"It is the most advanced content editor platform for dealers in the RV industry," Lori Stacy, CEO of Trader Interactive, says. "With 88 percent of consumers researching online before buying in-store, 94 percent not trusting outdated websites and nearly half of web traffic now coming from mobile devices, the ability to easily keep sites current, relevant and mobile-friendly can make the difference between making and losing sales."
The new capabilities include the ability to simply select the element a user wants to add and drop the desired content into place. There is no need to call customer support or know HTML coding for basic page development or updates.
Users can also add testimonials, image galleries, maps, share buttons and other site features to existing pages with a click. Stacy says the improvements will enhance site content and boost consumer engagement all without relying on technical assistance.