Fri Jun 14, 2019
Author: RV News
Accuride International is joining a growing number of businesses that are moving into e-commerce. The Santa Fe Springs, California-based maker of sliding hardware and other commercial products has launched an online store after almost 60 years in business.
“Customers have told us that they need to be able to order a broad selection of our slides anytime, anywhere and on any device,” Senior Vice President of Sales and Marketing Sid Kalantar said. “Our e-commerce channel enables us to close geographical distribution gaps, allowing customers to purchase a full assortment of specialty products, as well as popular slides, including undermount and heavy-duty options.”
Customers can also use the store’s online resources, such as a slide glossary, a frequently asked questions section, videos, guides and case studies.
“We have invested serious time and effort to design and build a customer-friendly e-commerce website, supported by personalized assistance to help customers choose the right products for their needs,” Kalantar said. It “will give us valuable insight into how they use our products and how we can innovate further to serve their needs.”
Accuride’s move into e-commerce, initially available to U.S. and Canadian customers, aligns with a growing trend. About 40 percent of U.S. manufacturers already have an e-commerce site, according to a recent survey of more than 140 companies by B2BecNews. And of those that don’t, 69 percent expect to launch one within two years.
The market research company Forrester estimates the total value of e-commerce in the U.S. last year reached $1.1 trillion and accounted for 12 percent of all business-to-business sales. It expects those numbers to grow to $1.8 trillion or 17 percent by 2023.
Accuride asked some of its customers to try the online store during its testing phase.
“The website was super-easy to navigate and order from,” Kris Gaughran, a project manager for Cinergy Construction, said. “Not only was shopping quick, but the product also arrived so fast.”
The robotics team from South Grand Prairie High School in Texas also ordered from the store and used a friction guide on the website to help with its entry for the FIRST Robotics Competition.
“We were very pleased with Accuride’s online store,” the team mentor David Ricks said. “It was very simple to find and order the specific product we were seeking and later reorder it.”
To visit the store, click. here.