Wed Jul 10, 2019
Author: RV News Staff
Airstream and LifeStraw have partnered on a new cross-country campaign to encourage people to Leave it Beautiful. The companies are setting out on a three-month “Clean Water Across America Tour.”
When Airstream launched its “Leave It Beautiful” program in 2016, the company envisioned a platform to promote awareness of the beautiful highways, towns and parks RVers visit, and the amazing people along the way. The company also wanted to create opportunities to take tangible action. It’s one thing to notice the beauty of Route 66; it’s quite another to collect discarded single-use plastic water bottles along the way. The company worked hard to spread awareness of its Leave it Beautiful work then and now they are embarking on an even bigger initiative.
The tour began at the GoPro Mountain Games in Vail, Colo. in June. Brand ambassadors for this tour are travel show host, presenter and filmmaker, Harry Yuan, and his partner, private chef Andrea Loeffler. Throughout their cross-country tour, the couple will share insights and best practices for water conservation, adventure travel and ways to enjoy the outdoors. They will be traveling for three months in a 25-foot Airstream Flying Cloud.
Yuan and Loeffler will engage consumers with pop-up restaurants, healthy cooking demonstrations and a bevy of beverages incorporating fresh, filtered water acquired from LifeStraw Home water filter pitchers. Additional stops include a Big City Mountaineers overnight camp in Golden, Colo., Outdoor Retailer Demo Day at Chatfield State Park in Littleton, Colo., and the 6th annual Adventure + Gear Mountain Fest in Utah. The tour will continue on to Jackson Hole, Wyo., and Outside Experience in Chicago in July.
“Businesses that operate with the goal of protecting our natural resources set a relevant tone today—and thankfully that’s growing in importance,” Airstream President and CEO Bob Wheeler says. “We feel it’s Airstream’s duty to encourage best practices when it comes to positively impacting the environment. Clean Water Across America is another way we can promote the joy of being outdoors, while at the same time helping to conserve those places best suited for Airstream adventures.”
Photo by Harry Yuan