Tue Jul 16, 2019
Author: RV News Staff
Lancaster-based Lance Camper Mfg. Corp. announces ReviewsMax, a customer review tool as the latest digital marketing initiative offered to its dealer partners.
"ReviewsMax is a straightforward user-based app that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience," Lance Director of Marketing Bob Rogers says. "They can then post a review, with a 1-5 star rating system, on any of the leading sites that incorporate reviews including Google, Yelp, Facebook and Yellow Pages."
Lance's partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in online reputation management for businesses and dealers in the automotive and RV markets.
"Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service," Rogers says. "Utilizing the ReviewsMax app, dealers can now obtain and post this messaging for prospective customers to see."
The ReviewsMax app and survey (sent via text/email) also provides dealers with information regarding areas in need of improvement. This provides an opportunity to turn a negative customer experience offline into a positive one. Reviews can then be used online, leading to repeat customers and business referrals which would otherwise be lost.
As with all of Lance's digital marketing initiatives, ReviewsMax is eligible for Lance's Dealer ad co-op program.