2019 RVIA Economic Impact Study

RVs Move America infographic

RVs Move America Economic Impact Study was released June 3, 2019 at the RVIA annual meeting.

It revealed the RV industry has an overall economic impact on the US economy of $114 billion, supports nearly 600,000 jobs, with more than $32 billion in wages, and pays more than $12 billion in federal, state, and local taxes.

The announcement was made by Garry Enyart, RVIA chairman, and Onan/Cummins Director of Mobile Generator Sales & Coach Care.

For more information on the $114 billion total economic impact and what it includes, click here.

New Lance Camper Digital Dealer Tool

Tue Jul 16, 2019
Author: RV News Staff

156328581791282.jpgLancaster-based Lance Camper Mfg. Corp. announces ReviewsMax, a customer review tool as the latest digital marketing initiative offered to its dealer partners.

"ReviewsMax is a straightforward user-based app that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience," Lance Director of Marketing Bob Rogers says. "They can then post a review, with a 1-5 star rating system, on any of the leading sites that incorporate reviews including Google, Yelp, Facebook and Yellow Pages."

Lance's partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in online reputation management for businesses and dealers in the automotive and RV markets.

"Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service," Rogers says. "Utilizing the ReviewsMax app, dealers can now obtain and post this messaging for prospective customers to see."

The ReviewsMax app and survey (sent via text/email) also provides dealers with information regarding areas in need of improvement. This provides an opportunity to turn a negative customer experience offline into a positive one. Reviews can then be used online, leading to repeat customers and business referrals which would otherwise be lost.

As with all of Lance's digital marketing initiatives, ReviewsMax is eligible for Lance's Dealer ad co-op program.