Wed Aug 14, 2019
Author: RV News Staff
Dealers can learn about managing RV rental customers and how to convert them to buyers at a newly added session during the upcoming RV Dealers Association Convention and Expo in Las Vegas.
As part of the rental education track at this year’s RVDA Convention and Expo, the hour-long session will be led by Paige Bouma, Trader Interactive Vice President for Recreational Brands. The workshop starts at 2:00 p.m., Wednesday, Nov. 13.
Bouma, a new convention speaker, has experience in digital advertising, large-scale partnerships, customer service, and dealership consultation. Her program is called Rise of the RV Renter: Tapping into the Newest RV Revenue Stream.
Topics include research into who rental consumers are, from demographics to their online behaviors.
“More than half of these individuals rent an RV two to three times before purchasing and 76 percent of renters saying they are likely to buy in the next two years,” Bouma says.
Workshop attendees will learn what separates an RV renter from a buyer, ways to meet renters’ expectations and how rental environments help convert renters into buyers.
Registration and schedule updates for the convention and expo are available here.
The convention is sponsored by RVDA, RVDA of Canada, and the Mike Molino RV Learning Center. The tracked education program includes targeted content on F&I, sales, social media/eMarketing/BDC, fixed operations, rental operations, and general management.