February 2012
Volume 38 - Number 7
Contents
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| 2012 Thor Motor Coach Line Up Impresses Shoppers at Florida Super Show by Thor Motor Coach |
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Tampa provided a great kick-off for the motorhome market in 2012 as Thor Motor Coach saw a 40% increase in retail sales compared tthe 2011 show. ELKHART, Ind. -- Thor Motor Coach showcased a host of new motorhomes and features at the 2012 Florida RV Super Show in Tampa, January 10-15, 2012. With heavy traffic and smany new products featured, both new and seasoned RVer's were impressed with the product offerings from Thor Motor Coach. Tampa provided a great kick-off for the motorhome market in 2012 as Thor Motor Coach saw a 40% increase in retail sales compared tthe 2011 show.
"The Florida Super Show always gives us some indication of how the spring show season will gand it looks like it's going tbe a great year. The consumer reaction tour 2012 line-up was very positive." explained Dana Simon, Vice President of Sales and Marketing for Thor Motor Coach.
The all new 2013 Palazzrear diesel stole the show, drawing crowds throughout the event. The industry received its first look at the Palazzwhen it was unveiled in November at the RV National Trade show in Louisville, KY. The Palazzo's compact low-profile design makes it easy tdrive while providing the amenities a premium motorhome shopper expects, as well as several they might not.
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Palazzo's Standard Equipment Highlights:
Chassis and Storage
- 34' 6", 300HP rear diesel
- Twslide-outs
- 10,000 lbs. hitch
- Auto-Generator start
- Low-profile slide tray
- Motorhome Mudroom™
- Tall Mega-Storage™ Pass-through compartment
Living Space
- Seating for eight in the living space
- Always-in-View™ TV slide system
- Home theater sound
- Bedroom TV
- Oversized shower
- Pull-out computer tray in the dash
- Brushed metallic residential refrigerator and microwave
"The Palazzo, like the A.C.E., is a game changer creating a new segment in the market - attracting many buyers whthought a full featured rear diesel coach was out of reach. While talking with new potential Palazzowners at the show, it was clear the market has been waiting for this coach," stated Adam Gudger, National Sales Manager for the Thor Motor Coach Diesel Division.
The A.C.E. continues its success as a crossover class A motorhome. The recent additions of the 29.2 and brand new 30.1 floorplans were popular choices for shoppers. The 30' 10", 30.1 adds a second slide-out, larger shower, and more bedroom storage, in addition tthe already well equipped offerings of the entire A.C.E. line up.
Making its Super Show debut, the 45LT (45', 450HP) tag axle Tuscany was a big hit. The 45LT combines the best of luxury and value by offering a full wall slide, expandable sofa, half bath with washer dryer option, dual vanity master bath, fireplace, and Sony™ electronics at a price point far less than its competitors.
For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit www.thormotorcoach.com, or write to:
Thor Motor Coach, Inc.,
PBox 1486,
Elkhart, Indiana 46515.
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- The Hot-Selling A.C.E. gets a Big Brother
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