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CONTENTS

Cover Story

Team Work
The Formula for Success at Dixie RV Superstores

In 1970 a young man named Crosby Forrest walked into the office of the owner of Dixie Trailer Sales, gave him $20,000, they shook hands and it was a done deal. Forrest owned what was to become Dixie RV Superstores in Newport News, VA. Read how Forrest took that small store and built it into the third largest RV dealership in Virginia. Learn how Forrest has changed over the years and how his team at Dixie RV have molded a successful dealership and what plans they have for expanding in the future.

J.D. Powers and Associates' RV Satisfaction Survey Released

The long anticipated release of the full study of RV consumer's satisfaction survey was released a few weeks ago. This report gives every RV industry professional a view of what's right and what wrong with the products and services we provide that ultimate customer. Read this overview of the findings to learn what we each need to be thinking about to better satisfy our customers.

Keystone RV's Cole Davis Named Entrepreneur of the Year

Cole Davis III, president and CEO of Keystone RV Co, was recently nominated for Northern Indiana's Entrepreneur of the Year in the Large Manufacturing Division and he won. Read what factors impressed the judges that allowed Davis to take away this prestigious award. Also learn what happens next as he now competes with other winners from around the country for the National Entrepreneur of the Year honors.

Carefree's Fulltimer Awning

A few weeks ago while visiting Carefree of Colorado to preview the company's new One Touch awning, RV News also noticed another awning that peaked our interest. It is Carefree's Fulltimer awning, designed for people who go into the campground for the season and don't want to worry about rain or wind -- they simply want to put their awning out and forget about it. Read about this unique awning and see why Carefree continues to set the pace in innovative awning products for the RVer.

Market Expansion Research Shows Campaign is Working

Robert Hitlin Research Associates conducted a research via a mail questionnaire among consumers calling a toll-free hotline and visiting the Go RVing website. This research offers strong insight on the appeal and impact of the Go RVing Phase I advertising campaign. Read the results of this survey of prospective RV buyers.

Salesmanship

A Computer in my Camper?

This month Bob Zagami writes about the impact of computers on the RV industry. Read what Zagami feels RV manufacturers and campgrounds should offer today's RVers who want to access the internet at their campsites.

Editorial

This month's RV News editorial is not available in the on line edition..