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CONTENTS

Cover Story

Who are Joe and Kay Peterson,
and Why are They Important to Our Industry?

One of the best kept secrets in the RV industry is the Escapee's Club. RV News recently talked with the founders Joe and Kay Peterson about how the club started and what sets it apart from other clubs that serve RVers. Read what motivated the Petersons and learn why they are important players in the RV industry.

Salesmanship
It's a Beautiful Day in the Neighborhood . . .
So why are you trying to sell RV's a thousand miles away?

Are you giving business to a competitor because you are not paying attention to the business just outside your gate? This month business writer Bob Zagami helps RV dealers reexamine the fertile fields for new business close to their businesses and what kinds of sales approaches might help capture more business from the local market.

Companies Honored at WDA Conference

Each year during the WDA Executive Conference, the RV aftermarket presents awards to companies and individuals who have made major contributions to WDA and the RV industry. Learn which aftermarket companies distinguished themselves this past year and were recognized by their peers at the conference held in Huntington Beach, CA

Web Site Management Unveils New Programs for 2001
RV America -- Not Your Typical RV Web Site

RV America On Line(r) was among the first RV web sites on the Internet and has been serving companies in the RV industry for almost five years by hosting web sites. Learn how RV America has grown both in terms of hits as well as in clients served. Read what new and exciting programs RV America is introducing for 2001 and how these programs could help bring more profits into your business.

Editorial

A Little Help, Please . . .

RV News addresses the question 'Does the RV industry have a responsibility to RV owner when RVers' rights are being challenged because they are RVers?' The issue is whether a group of 9,000 full-time RVers in Texas have the right to vote in their declared permanent residence. It's an issue that could eventually affect any full-time RVer, and RV News makes a case for the RV industry to assist these RVers in their legal battle both in the Texas courts and well as federal courts.