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March 2010 -- Volume 35 Number 8
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Source RVIA
March 05, 2010 413
Prepared by Recreation Vehicle Industry Association March 2010
RV Industry Business Indicators

RV Shipments and Sales Data

 

·         2010 shipments.  RV shipments in January totaled 15,800 units, more than double the number shipped in January, 2009.  RV shipments are projected to total 215,900 in 2010, a gain of 30% from 2009 shipments, according to RV industry analyst and director of consumer surveys at the University of Michigan, Dr. Richard Curtin.  Growth in shipments is expected throughout 2010 as dealers restock reduced inventories and the improving trend in RV sales continues.  Economic hazards could slow the pace of recovery, including poor job and income growth, lingering credit constraints and low consumer confidence.

 

·         2009 shipments.  RV shipments in 2009 totaled 165,700, down 30.1% from 2008.  Shipments reached their lowest point in the first quarter of 2009, but improved steadily during the last half of the year.  Lower shipments in 2009 were caused by the longest and deepest U.S. recession since the 1930s, the tightest credit conditions in several decades, job losses, falling household wealth, slower growth in real incomes, and historically low consumer confidence.

 

·         The RV industry is seeing signs of improvement, and the recovery is expected to strengthen slowly as credit availability, job security and consumer confidence improve:

 

o        Primary demand for RVs remains robust, as indicated by improving dealer sales due to price discounting and strong RV show attendance.  Shows in Indiana, Florida, Michigan, Texas, Ohio, Colorado and Utah are reporting strong attendance and sales in 2010.  Dealer inventories have been reduced by retail sales, although low consumer confidence and America’s struggling economy caused consumers to delay major purchase decisions.  A delay in purchasing means future sales potential and renewed growth in shipments.

 

o        Despite the economic downturn, 15 new RV manufacturers began business operations in 2009.  In response to shrinking dealer inventories and gradually improving sales, manufacturers and suppliers are rehiring laid off workers and returning to full production schedules.

 

o        The credit worthiness of RV consumers remains at the top of all credit seekers.  The delinquency rate on RV loans was 0.95% from 1999-2007 vs. 2.0% for other consumer loans, according to the American Bankers Association Quarterly Delinquency Bulletin.  Current limitations on RV credit are expected to gradually diminish over time since RV owners are, on average, excellent credit risks.

 

o        Federal economic credit and stimulus packages, which include provisions to stimulate RV lending and friendly tax treatment for new RV purchases, may help promote sales and aid in the RV industry’s economic recovery.  One provision in the stimulus bill provides a deduction for sales or excise taxes on the first $49,500 of a new motorhome purchase.  Inclusion of RV consumer loans and RV dealer floor plan loans in the Term Asset-Backed Securities Loan Facility (TALF) could ease credit and stimulate RV lending.  The Small Business Administration’s decision to guarantee loans made to RV dealers could further help the RV industry.

 

·         Shipments history.  Shipments in 2008 totaled 237,000 units, down 32.9% from 2007.  After five consecutive years of record growth, RV shipments dropped 9.5 percent in 2007 as consumers postponed discretionary purchases due to the U.S. economic slowdown.  Shipments totaled 353,400 — the fourth highest in the past quarter century.  390,500 RVs were shipped in 2006, the best annual total in the past 25 years.  Total RV shipments in 2006 were 1.6 percent higher than 2005 — the fifth consecutive year shipments grew.  RV wholesale shipments totaled 384,400 units in 2005.  In 2004 RV shipments topped 370,100.  For a historical chart showing RV shipments by year, go to: RVIA Historical Glance.


RV Travel Trends

 

·         RV ownership and travel is a great value.  The 2008 PKF Vacation Cost comparison study showed that a family of four can save 27-to-61% on vacation costs by traveling in an RV, after factoring in ownership costs and fuel.  Even with higher fuel prices, more than 80% of RV owners say their RV vacations cost less than other forms of vacation. 

 

·         Shorter trips close to home.  Research shows that RVers spend more time enjoying campgrounds and less on the road to save fuel.  With more than 16,000 campgrounds nationwide, RVers also save by staying closer to home.

 

·         Fuel cost analysis.  Analysis of potential fuel cost increases shows that fuel prices would need to more than triple over current levels to make RVing more expensive for a family of four than other forms of travel.  “While fuel costs are a component of the overall vacation cost, fluctuations in fuel prices aren't significant enough to affect a family's decision of whether or not to take RV trips over other types of vacations," said Kannan Sankaran, PKF's lead researcher for the study.

 

·         RV parks and campgrounds across the country report that reservations in 2009 were 8% better than they were in 2008.  RV rentals were up 12% in 2009, according to a survey by the Recreation Vehicle Rental Association.

Other Factors Behind RV Industry Growth

 

·         IRS tax deduction.  For most RV buyers, interest on their loan is deductible as second home mortgage interest.

 

·         RV manufacturers are innovating to give consumers an array of product choices.  Manufacturers are producing lightweight towables and smaller, fuel-efficient motorhomes.  Green technologies such as solar panels and energy-efficient components are appearing on an increasing number of RVs.

 

·         Lifestyle trends continue to spur demand for RVs.  RV owners overwhelmingly said in recent surveys that their RV makes it easier to take more frequent weekend getaways or mini-vacations that accommodate busy family schedules. 

 

·         Go RVing ads build demand.  More than 2.5 million consumers visited GoRVing.com in 2009 — a 7% increase over 2008 — as the industry continued its aggressive advertising campaign.  The ads were updated with a new theme line, “Go Affordably.  Go RVing.”  Four new television spots begin airing in mid-February.  Details: GoRVing.com.


Indicators for Future Growth

 

·         Population and demographic trends favor long-term RV market growth.  Buyers aged 35-54 are the largest segment of RV owners, according to the 2005 University of Michigan study commissioned by RVIA.  The demographic tidal wave of prime RV buyers remains strongly in the strongest RV ownership age groups.  Every day, 11,000 Americans turn 50, according to U.S. Census figures.

 

·         Boomers nearing retirement.  RV sales will benefit as aging baby-boomers continue to enter the age range in which RV ownership is highest.  According to Dr. Richard Curtin, director of surveys at the University of Michigan, by the end of the decade, the number of consumers aged 50 to 64 will total 57 million — 38 percent higher than in 2000.  Today one-in-10 vehicle-owning households in that age group own at least one RV.

 

·         RVs are attractive to young buyers.  The fastest growing group of RV owners is young people 18-34.  Products such as sports-utility RVs, as well as the Go RVing campaign, have helped attract younger buyers.

 

·         RV ownership has reached record levels.  Approximately 8.2 million American households now own an RV — a 16 percent increase since 2001 and a 64 percent gain since 1980.

 

·         In 2010 the RV industry celebrates its 100th anniversary.  A century ago, the popularization of the automobile, improving roads, and America’s passion for exploration gave rise to mass-produced, manufactured recreation vehicles, and the RV industry was born.  Through war and peace, booms and busts, fuel lines, fads and the cyber revolution, the RV lifestyle has endured.

 

WEBSITES:  www.RVIA.org  www.GoRVing.com

 

MORE INFORMATION:

 

Kevin Broom

Director of Media Relations

Recreation Vehicle Industry Association

703-620-6003, ext. 304

kbroom@rvia.org

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February 19, 2010 413
LoJack Continues to Deliver 90% Recovery Rate, Far Surpassing National Rate; Hondas and GM Vehicles Top Foreign and Domestic Vehicles Recovered
LoJack Releases Auto Theft Recovery Report

LoJack Corporation (Nasdaq: LOJN) released its first Auto Theft Recovery Report, highlighting results from LoJack's 2009 recoveries. The report provides valuable information regarding the ongoing issue of auto theft, which according to the FBI's latest theft data (2008) remains a major issue despite a declining number of thefts. Of the 956,846 vehicles stolen, 411,444 were not recovered, accounting for $6.4 billion in lost assets. On the other hand, in 2009, LoJack had a 90 percent success rate recovering 11,382 LoJack-equipped stolen vehicles valued at nearly $133 million. Hondas and GM vehicles topped the list of foreign and domestic vehicles recovered.

"Our recovery report reveals some very interesting statistics that highlight the value LoJack's Stolen Vehicle Recovery System brings to vehicle owners," said Patrick Clancy, Vice President of Law Enforcement, LoJack Corporation. "First of all, our recovery rate greatly surpasses the overall national recovery rate, which has been dropping for the past several years. According to the latest FBI Uniform Crime Report figures, recovery rates for vehicles have plummeted from a high in 1999 of 67 percent to today's low of 57 percent. Yet, over that same period of time, LoJack has continuously delivered a 90 percent success rate -- the best recovery rate in the business. Additionally, beyond the numbers reflected in our 2009 recoveries are the dozens of chop shops we've helped police bust as well as the thousands of non-LoJack equipped vehicles that have been recovered as a result of the LoJack System.

Following are LoJack's findings for 2009:

Top Makes and Models Stolen and Recovered:

  1. Honda Civic
  2. Honda Accord
  3. Toyota Camry
  4. Acura Integra
  5. Cadillac Escalade
  6. Toyota Corolla
  7. Chevrolet Tahoe
  8. Nissan Altima
  9. Chevrolet Silverado
  10. Ford F-250 series

Top Vehicles Stolen and Recovered (by year):

  1. 2000 Honda Civic
  2. 1999 Honda Civic
  3. 1997 Honda Accord
  4. 1998 Honda Civic
  5. 1996 Honda Accord
  6. 1994 Honda Accord
  7. 2007 Toyota Camry
  8. 1997 Honda Civic
  9. 1995 Honda Accord
  10. 1995 Acura Integra

States with the Most Stolen and Recovered Vehicles:

  1. California
  2. Texas
  3. Florida
  4. New York
  5. Massachusetts
  6. New Jersey
  7. Arizona
  8. Maryland
  9. Nevada
  10. Georgia

Most Stolen and Recovered Vehicle Colors:

  1. Black
  2. White
  3. Silver
  4. Gray
  5. Blue

Other Interesting Recovery Facts:

  • Oldest Recovered Car: 1960 Chevrolet Corvette
  • First Recovery of the Year: 1999 Plymouth Voyager on January 1 at 12:57 a.m.
  • Last Recovery of the Year: 1994 Toyota Corolla on December 31 at 8:23 p.m.
  • Most Vibrant Colored Cars: Pink Cadillac Deville and pink Honda Accord

Still Big Business for Organized Crime Rings and Sophisticated Thieves
"Based on our experience and what we've learned from law enforcement agencies around the country this year, stealing older model cars remains a big business for organized crime rings, which often strip vehicles and sell the parts for three to four times the overall value of the vehicle," said Clancy. "We're also seeing sophisticated thieves go after newer vehicles, as they've found ways to outsmart the theft deterrents -- such as disabling GPS tracking devices and vehicle immobilizers. Yet, thieves haven't been able to outsmart the LoJack System, as our 90 percent recovery rate has remained constant. As a result of the covert nature of our system, thieves have difficulty finding the LoJack and therefore can't disengage it. Furthermore, our superior Radio Frequency technology operates even if the vehicle is hidden in areas like concrete garages, steel containers or under dense foliage. Most importantly, LoJack's integration with law enforcement gives police the advantage of directly tracking a stolen vehicle with their Police Tracking Computers once a theft has been reported."

About the Report
The 2009 LoJack Auto Theft Recovery Report is based on state theft statistics and vehicle recoveries documented by LoJack in 27 states from January to December 2009. LoJack will continue to issue this report annually to provide the industry with valuable statistics and trend information.

Source LoJack Corporation
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February 09, 2010 413
RVs Make Appearances in Popular Television Shows

RVs have been featured in a number of popular network and cable television series over the past weeks, with reality television casts hitting the road to find adventure in rented RVs and RVing chefs cooking up tasty treats.

On TLC’s popular reality series, One Big, Happy Family, the Cole family – all weighing between 300 and 400 pounds – go RVing together as a way to break out of their comfort zone and embrace a healthier lifestyle. Accustomed to finding spaces and furniture too small for them, the family is pleasantly surprised to find that the Type C motorhome they rent for their trip is large and roomy enough for all of them to move comfortably around inside. And sixteen-year-old Amber says she is especially glad to have the RV because, “that means we don’t have to sleep in a tent.”

As the family embarks on their RV adventure, Mom Tameka vows, “I am going to get this family hiking and sweaty by the end of the weekend.” But when too much physical activity causes Amber to sprain her foot, the family agrees that a weekend RV trip taught them to “slow down and appreciate how far we’ve come” and brought them closer together.

On the January 25 episode of ABC’s The Bachelor, eligible bachelor Jake Pavelka and the nine ladies vying for his attention all got aboard two Type A motorhomes rented from Allstar Coaches and journeyed together up the California coast. “I am ready to get my relationship with Jake rolling down the highway of love,” said contestant Ella as the group embarked on their weeklong RV adventure which included stops at a vineyard, a historic hotel as well as RV camping on Pismo Beach.

“Commissioner of Tailgating” Joe Cahn is now hosting TLC’s Tailgate Takedown, which will follow Cahn as he explores a different college stadium and rivalry game each week. Three competing teams of local tailgaters face off against one another in a spirited cooking competition. Each episode of the popular show features Cahn taking viewers on a tour of the contestants’ tricked-out RVs.

RVs get a lot of air time on TLC’s BBQ Pitmasters, which takes viewers behind the scenes of competitive barbeque. Following some of the biggest names on the barbeque cooking circuit, many of whom tow custom-made barbeque pits behind RVs, each episode of the show covers a different barbeque competition and shows viewers what it takes to win big in barbeque.

Source RVIA
Post Comment
January 21, 2010 413
Prepared by Recreation Vehicle Industry Association
2010 RV Business Indicators

RV Shipments and Sales Data

  • 2009 shipments. RV shipments in November, 2009 were more than double the total shipped in the same month the previous year. On a seasonally-adjusted annual rate, November shipments reached 225,000 units, topping 200,000 units for the fourth consecutive month. Shipments reached their lowest point in the first quarter of 2009, but have improved steadily since then. Lower shipments in 2009 were caused by the longest and deepest U.S. recession since the 1930s, the tightest credit conditions in several decades, job losses, falling household wealth, slower growth in real incomes, and historically low consumer confidence. Shipments are projected to total 159,500 in 2009.
  • 2010 projection. RV shipments are projected to total 203,500 units in 2010, a 27.6% increase from the projected 2009 total, according to RV industry analyst and director of consumer surveys at the University of Michigan Dr. Richard Curtin. Gains are expected as negative financial factors give way to improved market conditions.
  • The RV industry is seeing signs of improvement, and the recovery is expected to strengthen slowly as credit availability, job security and consumer confidence improve:
    • Primary demand for RVs remains robust, as indicated by improving dealer sales due to price discounting and strong RV show attendance. Dealer inventories have been reduced by retail sales, although low consumer confidence and America’s struggling economy caused consumers to delay major purchase decisions. A delay in purchasing means future sales potential and renewed growth in shipments.
    • Despite the economic downturn, 15 new RV manufacturers began business operations in the past year. In response to shrinking dealer inventories and gradually improving sales, manufacturers and suppliers begun rehiring laid off workers and returning to five-day production weeks.
    • The credit worthiness of RV consumers remains at the top of all credit seekers. The delinquency rate on RV loans was 0.95% from 1999-2007 vs. 2.0% for other consumer loans, according to the American Bankers Association Quarterly Delinquency Bulletin. Current limitations on RV credit are expected to gradually diminish over time since RV owners are, on average, excellent credit risks.
    • Federal economic credit and stimulus packages, which include provisions to stimulate RV lending and friendly tax treatment for new RV purchases, may help promote sales and aid in the RV industry’s economic recovery. One provision in the stimulus bill provides a deduction for sales or excise taxes on the first $49,500 of a new motorhome purchase. Inclusion of RV consumer loans and RV dealer floor plan loans in the Term Asset-Backed Securities Loan Facility (TALF) could ease credit and stimulate RV lending. The Small Business Administration’s decision to guarantee loans made to RV dealers could further help the RV industry.
  • Shipments history. Shipments in 2008 totaled 237,000 units, down 32.9% from 2007. After five consecutive years of record growth, RV shipments dropped 9.5 percent in 2007 as consumers postponed discretionary purchases due to the U.S. economic slowdown. Shipments totaled 353,400 — the fourth highest in the past quarter century. 390,500 RVs were shipped in 2006, the best annual total in the past 25 years. Total RV shipments in 2006 were 1.6 percent higher than 2005 — the fifth consecutive year shipments grew. RV wholesale shipments totaled 384,400 units in 2005. In 2004 RV shipments topped 370,100. For a historical chart showing RV shipments by year, go to: RVIA Historical Glance.

RV Travel Trends

  • RV ownership and travel is a great value. The 2008 PKF Vacation Cost comparison study showed that a family of four can save 27-to-61% on vacation costs by traveling in an RV, after factoring in ownership costs and fuel. Even with higher fuel prices, more than 80% of RV owners say their RV vacations cost less than other forms of vacation.
  • Shorter trips close to home. Research shows that RVers spend more time enjoying campgrounds and less on the road to save fuel. With more than 16,000 campgrounds nationwide, RVers also save by staying closer to home.
  • Fuel cost analysis. Analysis of potential fuel cost increases shows that fuel prices would need to more than triple over current levels to make RVing more expensive for a family of four than other forms of travel. “While fuel costs are a component of the overall vacation cost, fluctuations in fuel prices aren't significant enough to affect a family's decision of whether or not to take RV trips over other types of vacations," said Kannan Sankaran, PKF's lead researcher for the study.
  • RV parks and campgrounds across the country report that reservations in 2009 were 8% better than they were in 2008. RV rentals were up 12% in 2009, according to a survey by the Recreation Vehicle Rental Association.

Other Factors Behind RV Industry Growth

  • IRS tax deduction. For most RV buyers, interest on their loan is deductible as second home mortgage interest.
  • RV manufacturers are innovating to give consumers an array of product choices. Manufacturers are producing lightweight towables and smaller, fuel-efficient motorhomes. Green technologies such as solar panels and energy-efficient components are appearing on an increasing number of RVs.
  • Lifestyle trends continue to spur demand for RVs. RV owners overwhelmingly said in recent surveys that their RV makes it easier to take more frequent weekend getaways or mini-vacations that accommodate busy family schedules.
  • Go RVing ads build demand. More than two million consumers visited GoRVing.com in 2009 as the industry continued its aggressive outreach. The ads have been updated with a new theme line, “Go Affordably. Go RVing.” Details: GoRVing.com.

Indicators for Future Growth

  • Population and demographic trends favor long-term RV market growth. Buyers aged 35-54 are the largest segment of RV owners, according to the 2005 University of Michigan study commissioned by RVIA. The demographic tidal wave of prime RV buyers remains strongly in the strongest RV ownership age groups. Every day, 11,000 Americans turn 50, according to U.S. Census figures.
  • Boomers nearing retirement. RV sales will benefit as aging baby-boomers continue to enter the age range in which RV ownership is highest. According to Dr. Richard Curtin, director of surveys at the University of Michigan, by the end of the decade, the number of consumers aged 50 to 64 will total 57 million — 38 percent higher than in 2000. Today one-in-10 vehicle-owning households in that age group own at least one RV.
  • RVs are attractive to young buyers. The fastest growing group of RV owners is young people 18-34. Products such as sports-utility RVs, as well as the Go RVing campaign, have helped attract younger buyers.
  • RV ownership has reached record levels. Approximately 8.2 million American households now own an RV — a 16 percent increase since 2001 and a 64 percent gain since 1980.
  • In 2010 the RV industry celebrates its 100th anniversary. A century ago, the popularization of the automobile, improving roads, and America’s passion for exploration gave rise to mass-produced, manufactured recreation vehicles, and the RV industry was born. Through war and peace, booms and busts, fuel lines, fads and the cyber revolution, the RV lifestyle has endured.

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