CONTENTS
Cover Story
This month we have a variety of features on the various aspects the
recent National RV Trade Show in Louisville.
Resolve, Courage and Unity Highlight
Kickoff Breakfast
The Outlook 2000 kicked off the Louisville show this year once again
and the event is becoming a major focal point for getting an overview of the state of the
RV industry. Read what positive signs drove the optimism at this year's event and learn
how the Go RVing campaign is fairing.
Glimpses of the Louisville show
Photo Essay
Winning Sales Strategies
Bob Zagami, RV News' sales columnist, went to the Louisville show on a
quest for discovering resources to assist RV dealers increase sales and profits. Discover
some of the opportunities Zagami found in the nooks and crannies of the show and learn how
taking advantage of these opportunities can enhance your business efficiency and bottom
line profits.
Winnebago Contributes $100,000 to
Go RVing
Bruce D. Hertzke, chairman, CEO and president of Winnebago Industries
presented RVIA with a check for $100,000 and established a new "Champion" level
in the second phase of the $40 million dollar Go RVing market expansion program.
Thor Industries Launches Drive
Against Prostate Cancer
Thor Industries's recently completed Airstream mobile medical vehicle
which is being used in a Drive Against Prostate Cancer made its public debut in
Louisville. Learn why Thor is participating in this worthy cause as the vehicle visits
more than a dozen U.S. cities in 1999 and 2000 in an effort to deliver 10,000 free
prostate cancer screenings to men aged 40 and over.
RV/MH Heritage Foundation
Announces Campaign For New Building
At the national RV Show in Louisville, KY, the RV/MH
Heritage Foundation announced the kickoff of a campaign to raise 5.5 million dollars to
build a new and larger facility to house the RV/MH Hall of Fame Museum and Library
RVDA Presents 1999 Quality Circle
Awards in Sixth Annual DSI
RVDA's annual Dealer Satisfacation Index (DSI) rates RV manufacturers
from the dealer's standpoint. And each year the top five manufacturers are presented with
RVDA's Quality Circle Awards. Read who made this distinquished list for 1999 and what
criteria is used to make the determinations.
Editorial
Persons of the Century . . .
To celebrate the new millennium RV News is looking for a
"few good people," people in the various segments of our industry who have made
a significant contribution to the business we enjoy today. Read and learn how you can
help. |
