CONTENTS
Cover Story
World Wide RV A Different Kind of RV
Store - Young Gun David Skogebo A New Breed
of RV Executive
Armed with youth, enthusiasm, an innovative mind and the
tutelage of his successful father, David Skogebo is getting his feet wet in the RV
industry as general manager of World Wide RV, Mesa, AZ. As a sister company of long
established Arizona dealership Robert Crist and Company, World Wide RV does a lot of
things differently such as incorporating the "one-price" philosophy. Read how
Skogebo has taken this dealership from start-up to a very successful, although still
relatively small, RV store in under three years. And whether its managing the dealership
or coming up with innovative ideas to build a successful Internet presence, Skogebo does
look at things differently. It's good reading and plenty to learn from this new breed of
RV executive.
WDA Unveils Plans for 2000 Executive
Conference
WDA, the RV Aftermarket Association, has a lot of
new ideas in store for attendees at that association's Annual Executive Conference in
October. Under the leadership of first term president Gary Chancy, the association is not
going down the traditional road in preparing for this year's event. See what plans Chancy
and the association board have made and see why you may not want to miss this important
business opportunity for RV aftermarket professionals.
Market Expansion Update
Go RVing Coalition Taps Louis
Harris for New Survey
The entire industry benefits from the efforts of
the Go RVing Coalition and that group has been busy since January when it launched its new
three-year "Go RVing. Life's A Trip" market expansion program. See how the
research is being received and what new plans are being made to make it even more
successful.
RVDA Uses National Study to
Help Dealers Understand Customer Expectations
RV Dealers Focus on Improving Customer Satisfaction
Improving RV owner satisfaction through education
is one of the goals of RVDA, the national RV dealers' association. See how they are taking
the results of the Go RVing Coalition's research and trying to help dealers become more
successful in meeting customer expectations.
CIT Recreation Vehicle Outlook
RV Shipments Remain Strong Despite Stock Market Stumble
Shipments Expected to Rise to 334,000 This Year
Read what Michael Palawskyj, vice president of
Economic Research at CIT Group, has to say about expected growth in future RV sales.
Salesmanship
Show Off The RV LifeStyle To Your Friends And
Families
An American Crisis
Time to Spend With Families
Zagami tells the importance of introducing
prospects to the RV lifestyle through cabins and rental trailers. He says doing this could
be the first step to bringing them to a RV dealer lot to buy.
Editorial
It's Not Gambling;
It's an Amazing Magic Money Machine
Some RV dealers describe it as easy money while others haven't a clue what's it's
all about. What is it? Read this month's editorial and you'll see how easy it is to get
your own "Amazing Magic Money Machine." |
