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CONTENTS

Cover Story
Great Fishing Holes, Fond Memories and Other Good Things

No, RV News isn't turning into a Travel or Fishing magazine. Read why our editor takes a look back at some childhood experiences and learn what fishing has to do with the RV industry and marketing RV products and services.

The Future Of The Internet Is Unlimited;
Eventually All RV Companies Will Have Web Sites

If they haven't already taken the plunge, RV companies will soon have to face the reality that the Internet has become an important element in marketing RV products and services. Amid the wide range of choices of Internet hosting companies both inside and outside the industry, how does a company make an intelligent decision for getting their web site on line. RV News interviews the co-founder of Web Site Management and RV America On Line. Learn what some of the differences are between hosting companies so you will be better equipped to make the right choice.

Salesmanship
FACTORY: Friend of Foe?
This month business writer, Bob Zagami, focuses on the sales relationship between the manufacturer and the dealer as it relates to the consumers sales issues. Drawing on personal experiences Zagami believes a lot of selling opportunities are being ignored when with a little more effort the RV manufacturer could do a lot of help sell RVs for the dealer.

Jack of All Trades and a Master of . . .Well, All of Them
This story introduces the reader to Jim Deaton, service manager at Augusta RV in Andover, KS.
His story should inspire a lot of RV dealers and service shops about the importance of a well trained and dedicated staff in the service department. Read Jim's story and see why you might want to upgrade your service department to better serve the buying public.

Editorial
What's Hot on Wall Street
This month RV News looks at how public RV industry companies have fared over the past two years on the stock market, and the numbers may surprise you. Learn who's hot and who's not. And if you don't get anything else out of this editorial, get this - never take our editor's advice about investing your money.