| RV News invites letters from
our readers. We want to share your thoughts, ideas and concerns with the rest of the
industry. Unsigned letters will not be considered, but you may sign your name with the
assurance that it will not be used if you so request. Address letters to: Editor, RV News,
408 E. Southern Ave., Tempe, AZ 85282, or FAX them to (602) 784-4060.
Dear Editor:
Having read your fine editorial in the May 1999 issue of RV
News, I find one point which needs clarification.
You state "Park trailer manufacturers fight hard to
keep this market segment defined as a recreation vehicle. Otherwise they could possibly
fall under the jurisdiction of HUD." The former is true; the latter needs the
clarification.
As a matter of Federal Law, all park trailers are
under the jurisdiction of HUD. The U.S. Congress has legislated that any trailer
which exceeds 320 square feet in the set-up mode is, in fact, a manufactured house and is,
thereby, under the jurisdiction of HUD and subject to its construction standards.
As a condescension to the industry, however, they
declared that these units between 320-400 square feet would be defined as "small
manufactured houses" and further instructed HUD to study the feasibility of setting
separate standards for these units. HUD, lacking manpower, budget and intent, resolved the
issue by regulation, exempting small manufactured houses as "recreation
vehicles" from meeting the requirements of the HUD Manufactured Housing Code.
Nevertheless, these units are, and remain, under the jurisdiction of HUD.
I hope this clarifies, rather than muddies, the waters.
Jerome C. Loftus, P.C.
Warrenton, Virginia
RV Brokers - Are They Destroying Dealer
Profitability?
February 1999
Dear Editor:
We here at Bill Plemmons RV World would like to register
our vote against all RV brokers. They rob customers from other states, telling them they
can get service at home. Most even tell the customer that the dealer MUST service the unit
by manufacturer contract!!! I have too many stories to tell. I wish as you said -
manufacturers would step up to the plate, and make sure a dealer is a dealer, before they
sign him up. It's causing the whole industry to lose customers. When these customers are
inconvenienced by the service, or lack of, most get out of the RV lifestyle, and choose
some other leisure. Ask RVIA if you don't believe me. They have the stats to prove more
customers have tried the RV and got back out, than are registered RV owners today!! That
in the area of 11,000,000 registrations. Ask RVIA!!! When polled, the reason was
overwhelmingly SERVICE... Some because of lack of techs nationwide, some because of bad
service, because many dealers only service their own. This way brokers don't use them, but
legit customers traveling don't get service either. We screen the customer to find out the
deal.
The industry needs to wake up, customers have other
things to do besides RV's.
Thank you.
Steve Plemmons
Partner, owner
Bill Plemmons RV
Dear Editor:
I just read your past editorial on brokers. I think you
are trying to solve the problem the wrong way....
A couple of thoughts... focusing on purchasing a class A
or C, not a pop up.
Too many RV dealers do not act in the best interest of
the consumers....inflated list prices.. ..refusing to give the consumer a list
price...mark-ups, only to mark down...taking advantage of
the less than perfect knowledge of most consumers, high
promises of service- yet low service given.
And the manufacturers, those that don't post a list price
on the coach, contribute as well.
So when the manufacturers don't post a list price, the
dealer is not telling as well, where does the consumer go for information to ensure they
get a fair deal? A fair deal with a savings, or overpay potential of 1000's or tens of
1000 of $?
If the brokers weren't providing value then they wouldn't
stay in business. You are recommending a sinister form of price fixing.
Look at the car business as the direction the RV business
will go....:
Everyone posts the list price, the manufacturer and the
retailer, minimum list price dishonesty.
The consumer can see if the retailer is marking the price
up.
The manufacturers recue (sic) the sticker prices, and the
retailer margins to drive sales increases, because many class A's are not sold at sticker
anyway. It is the large fake gross margin that drives these negative behaviors.
You, or anyone else will not stop the trend to buy off
the internet, or with brokers, at least shop for price and availability off the
internet... a waste of time to try to stop this channel from growing.
Have the RV manufacturers drive improvements in
minimizing the unethical retailers.
The other issue that needs to be addressed is: the
retailer says buy locally at higher prices because I will take care of you with service,
better prep, etc... yet the stories and reality is too many retailers don't deliver on
those promises. Proof is the growth of Lazy Days.
If the local dealer in fact won't give me better service,
why should I pay the higher price? Especially when the gross margins on the class A coach
is up to 30%....of a very big $#.
When I bought my Winnebago Vectra in '97, I knew the list
price, I could bargain fairly with the dealer and other dealers, and while I got a better
price out of town, I bought locally, yet in retrospect I did not get the prep service I
was promised, the service and the delivery was marginal, thus leading me to select a
motorhome based on the quality of the manufacturer, the number of dealers and where they
are located, and the price, with manufacturer reputation and ability to problem solve #1,
and price #2.
Use your influence to solve the core problems and
dynamics, not by trying to stop the brokers...which ultimately you will not be able to do.
Consumers will be better served by making it mandatory to
post the list prices, having all the dealers post the list prices on their web sites and
sites like yours.
Implementing a drive to improve dealer service...with
both the dealer and the manufacturer responsible for that, give the consumers the info on
which manufacturers are really not interested or willing to invest in service.
A class A purchase is too much $ to have the low level of
consumer awareness and protection.
Thanks for the air time.
John Sargent
Gloucester, MA |