CONTENTS
Cover Story
Signs of the Times . . .
Take a Virtual Drive Past Your
Competition's Business
How does your Internet site stack up against what
your competitors are doing.
Is your web site drawing the traffic you believe it should? When it comes to the Internet,
is your business competitive? Read what RV industry Internet pioneer Dan Holt advises and
what new vision you should be considering for your web site. Learn what other companies,
including your competition, are doing to incorporate Internet strategies into their
business planning and what you should be thinking about stay competitive.
Impact of Marketing RV Products and
Services on the Internet
No single event in the past century has impacted
business more than the commercialization of the Internet - an event that only happened in
1992. This month RV News presents an overview based on current research of who is going to
the Internet, what they are using it for and how it impacts or should impact companies in
the RV industry.
Boat and RV Collision Center Opens in
Arizona
An Arizona company, Auto Body World, has a vision
for the opportunity that the growing RV market presents, so in May the company unveiled a
new division Boat & RV Body World, a new collision repair center.
Read how this company, that has been focusing on auto collision repair for more than 40
years, made the decision to enter the boat and RV collision repair business.
Salesmanship
Manufacturer's Reps: Friend or Foe --
Worthwhile or Worthless?
Zagami takes a hard look at RV manufacturer's
reps and the role they play in the success of the dealer community.
Editorial
Signs of the Times . . .
There he was, the editor of RV News, standing around minding
his own business, then all of a sudden -- Bam! Out of nowhere, he's blind sided with a
barrage of unkind words by the publisher of RV Business, the Affinity Groups' trade
magazine. Read how RV News responded to Sherman Goldenberg's attack. |
